ALPHA SOFTWARE CORP. A SUBSIDIARY OF SOFTQUAD INTERNATIONAL ANNOUNCES LETTER OF INTENT TO FORM A JOINT VENTURE WITH NEWKIDCO LLC; VENTURE HOLDS LICENSES FOR SESAME STREET® CHARACTERS FOR PLAYSTATION®

Joint Venture’s Goal is to Publish Titles This Fall, Marketing the Next Generation Video Games for Young Children

TORONTO (April 21, 1998) — SoftQuad International Inc.’s (NASDAQ:SWEBF; TSE:SKI) Alpha Software Corporation announced today that it has entered into a letter of intent to form a joint venture with NewKidCo LLC (“NewKidCo”), a children’s video game company developing software titles for young children on “next generation” console systems.

NewKidCo will transfer its assets and business to the joint venture. In exchange for a cash payment, SoftQuad’s subsidiary, Alpha Software Corporation, will own a majority interest in the joint venture and beginning in June 1999 will have an option to acquire, or under certain circumstances be required by NewKidCo to acquire, NewKidCo’s interest in the joint venture for $1,500,000 (U.S.) in cash or 1,000,000 shares of SoftQuad stock, warrants to acquire up to 4,000,000 shares of SoftQuad stock at varying prices in excess of the current market price of SoftQuad stock and cash payments based upon the joint venture’s profits three years from closing. Completion of the transaction is subject to execution of definitive agreements, approval by both companies Board of Directors, regulatory approvals, receipt of certain third party consents and customary closing conditions.

NewKidCo, a New York-based startup company, headed by Henry A. Kaplan and Jonathan D. Harber, holds the license from the Children’s Television Workshop to manufacture, sell and distribute for the children’s game console category two Sesame Street titles – “Elmo’s Magical Number Tour” and “Elmo’s Magical Letter Tour” – in the United States and Canada, the United Kingdom and certain other countries. NewKidCo also holds a license from Sony to develop the titles on the PlayStation® console. These titles are currently being developed for NewKidCo by an outside development group, with the goal of introducing the titles into the retail channel in October.

The joint venture intends to develop and market a series of software products based on popular children’s characters. The joint venture products will be published and marketed through a network of retail outlets, including toy superstores, mass merchandisers, computer specialty retailers and other retail outlets.

For Alpha, the joint venture with NewKidCo is a key element in the company’s strategy to expand into the high-growth entertainment and edutainment segments.

The joint venture will seek to improve the way children learn and play through interactive media by bringing high quality software products to young children worldwide. “Great games, brands and distribution are keys to the video game business, and our strong personal relationships with major retailers, together with Alpha’s resources, are an invaluable advantage,” said NewKidCo’s Kaplan. “This partnership brings together top talent from the worlds of education, multimedia and game software, along with key licensors, software developers, distributors and retailers. The combined expertise of NewKidCo and Alpha Software in developing and managing this business is a signal event.”

“There’s tremendous opportunity in the burgeoning entertainment and educational software category, particularly for younger children with access to highly affordable video game consoles,” said Richard Rabins, CEO, SoftQuad International. “Joining forces with Hank Kaplan and Jonathan Harber, two respected veterans of the interactive entertainment industry, is an exciting and critical move for our Alpha Software subsidiary as we enter this segment. Alpha is a successful software publisher with a proven track record across the product spectrum. Together with NewKidCo, we look forward to growing the market for children’s video games.”

About Alpha Software Corp. and SoftQuad International Inc.
Alpha Software Corporation (Alpha, Alpha Software), based in Burlington, Mass., and SoftQuad Inc. (SoftQuad), based in Toronto, Canada, are wholly-owned operating companies of SoftQuad International Inc. Expanding on its tradition of providing solution-based software, Alpha Software Corporation publishes a diverse array of leading products in the utility, business and consumer software categories. These products are sold nationwide through the retail chain. SoftQuad International Inc.’s European operations are based in London. SoftQuad’s press material can be accessed at http://www.softquadintl.com

About NewKidCo LLC
NewKidCo LLC is a New York-based children’s interactive video game company developing software titles for young children on “next generation” video game consoles. The company seeks to secure top licenses such as, the Children’s Television Workshop’s Sesame Street characters, and to create products with the exciting look and feel of popular video game titles for older children.

Sesame Street is a registered trademark of Children’s Television Workshop. PlayStation is a registered trademark of the Sony Computer Entertainment Inc. All other names are trademarks or registered trademarks of their respective companies.

Press Contact: Jean Lizotte, Marketing Manager, NewKidCo LLC; tel: 781-229-2924 ext. 115; email: jean@newkidco.com

Investor Relations Inquiries: Steven Schneider, SoftQuad International Inc.; tel: 781-229-2924; email: investor@softquad.com

Forward-looking statements in this release are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that all forward-looking statements involve risk and uncertainties, including without limitation risks of intellectual property rights and litigation, risks in technology development and commercialization, risks in product development and market acceptance of and demand for the Company’s products, risks of downturns in economic conditions generally, risks associated with competition and competitive pricing pressures, risks associated with foreign sales, risks associates with the sell-through of products in the sales channels, risks associated with customer concentration and other risks detailed in the Company’s filings with the Securities and Exchange Commission.

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SESAME STREET ® COMES TO PLAYSTATION ® GAME CONSOLE FROM NEWKIDCO & CHILDREN’S TELEVISION WORKSHOP

NewKidCo Enters Into Letter of Intent with Alpha Software Corporation to From Joint Venture to Publish Two ‘Elmo’ Titles and Other Children’s Video Games

New York, NY (April 21, 1998) — A newly formed joint venture between NewKidCo LLC and Alpha Software Corporation, a subsidiary of SoftQuad International Inc. (NASDAQ:SWEBF; TSE:SKI) announces two new titles for the PlayStation® game console based on the popular Sesame Street® characters. The games “Elmo’s Magical Number Tour” and “Elmo’s Magical Letter Tour”, are scheduled to ship in early October. The joint venture’s goal is to develop and market a series of children’s video games. Finalization of the joint venture is subject to the execution of definitive agreements and other conditions.

NewKidCo LLC was recently formed by Henry A. Kaplan and Jonathan D. Harber to develop and publish video games and interactive toys for children 2 to 6 years old. Both Hank and Jonathan are veterans of the interactive entertainment business; Mr. Kaplan was most recently President of Philips. Harber was President of Kinderactive and Diva Corporation.

The Sesame Street® video games will be designed to help young children master number and letter recognition. They will play like traditional video games, yet utilize simple controls and challenges for young children who are just developing eye-hand coordination. Children move the popular Elmo character through a variety of fantastical 3D worlds, each hosted by one of the child’s favorite Sesame Street characters including Big Bird, The Count, Ernie, Grover and Cookie Monster. Children travel through 3D environments filled with numbers and letters. Each game will have multiple “worlds”, and each world has diverse game areas and bonus levels. As the child progresses, the difficulty level increases, keeping the child engaged and motivated while learning through play. NewKidCo and Children’s Television Workshop’s (CTW) Interactive Software Group are jointly overseeing design.

“It’s with a great sense of excitement and pleasure that CTW’s Interactive Technologies Group has undertaken this project with NewKidCo,” said Rob Madell, CTW’s VP of Interactive Technologies. “Together we are creating interactive games that combine education and entertainment for play on the affordable PlayStation Game Console. This means that the experience of interactive learning and entertainment is now within reach of more people than ever before. We are also delighted to be working again with Hank Kaplan, with whom CTW has had more than 15 years of successful collaboration.”

The games will take full advantage of PlayStation’s® technology, with the Sesame Street® characters polygon rendered and environments that are fully 3D navigable. The game will also incorporate rich stereo sound and classic music from the series. Mr. Kaplan points out that all dialog in the game will be specially recorded using the voice talent from the show.

“I am very pleased to welcome NewKidCo to the PlayStation® market,” said Phil Harrison, Vice President, Third Party Development and R&D, Sony Computer Entertainment of America. “Their exciting product line-up for young kids looks like a great addition to the PlayStation® offering and we look forward to working with them.”

About Children’s Television Workshop
CTW is a non-profit company using media to educate and delight children and families worldwide. Its expertise encompasses programming for traditional and new media, as well as publishing, product licensing, and community outreach. Best known as the creators of “Sesame Street,” CTW programming has been enjoyed in more than 140 countries, including 17 indigenous co-productions reflecting local languages, customs, and educational needs. CTW’s project roster also includes Big Bag, The New Ghostwriter, Ghostwriter, CRO, Dragon Tales & Show and Tell Me (in development), Contact Kids, Square One TV, Encyclopedia and The Electric Company. Magazine publications include Sesame Street Magazine, Sesame Street Parents, Creative Classroom, Kid City, Contact Kids, and Padres de Sesame. January, 1998 begins CTW’s year-long celebration of producing quality television for children for the last 30 years. You can visit CTW on the web at http://www.ctw.org.

About Sony Computer Entertainment American Inc.
Sony Computer Entertainment America Inc. distributes and markets the PlayStation® game console in North America, develops and published software for the PlayStation game console, and manages the U.S. and third party licensing program. Based in Foster City, Calif., Sony Computer Entertainment America Inc. is a wholly-owned subsidiary of Sony Computer Entertainment Inc.

About NewKidCo LLC
NewKidCo LLC is a New York-based children’s interactive video game company developing software titles for young children on “next generation” video game consoles. The company seeks to secure top licenses, such as the Children’s Television Workshop’s Sesame Street™ characters, and to create products with the exciting look and feel of popular video game titles for older children.

About Alpha Software Corporation and SoftQuad International Inc.
Alpha Software Corporation (Alpha, Alpha Software), based in Burlington, Mass., and SoftQuad Inc. (SoftQuad), based in Toronto, Canada, are wholly-owned operating companies of SoftQuad International Inc. Expanding on its tradition of providing solution-based software, Alpha Software Corporation publishes a diverse array of leading products in the utility, business and consumer software categories. These products are sold nationwide through the retail chain. SoftQuad International Inc’s European operations are based in London. SoftQuad’s press material can be accessed at http://www.softquadintl.com

Sesame Street is a registered trademark of Children’s Television Workshop. PlayStation is a registered trademark of the Sony Computer Entertainment Inc. All other names are trademarks or registered trademarks of their respective companies.

Press Contact: Jean Lizotte, Marketing Manager, NewKidCo, LLC.; tel: 781-229-2924 ext. 115; email: jean@newkidco.com

Investor Relations Inquiries: Steven Schneider, SoftQuad International Inc.; tel: 781-229-2924; email: investor@softquad.com

Forward-looking statements in this release are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that all forward-looking statements involve risk and uncertainties, including without limitation risks of intellectual property rights and litigation, risks in technology development and commercialization, risks in product development and market acceptance of and demand for the Company’s products, risks of downturns in economic conditions generally, risks associated with competition and competitive pricing pressures, risks associated with foreign sales, risks associates with the sell-through of products in the sales channels, risks associated with customer concentration and other risks detailed in the Company’s filings with the Securities and Exchange Commission.

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ALPHA SOFTWARE/NEWKIDCO JOINT VENTURE ANTICIPATES FURTHER VIDEO GAMES FOR YOUNG CHILDREN

New York, NY (April 27, 1998) — Alpha Software Corporation, a subsidiary of SoftQuad International Inc. (NASDAQ:SWEBF ; TSE:SKI), and NewKidCo stated today, as follow up to their announcement made last week regarding their joint venture, that they are in discussions with several major licensors to develop and market video game software for young children.

Alpha and NewKidCo believe that they will be able to announce new video games at or before the Electronic Entertainment Expo (E3) to be held in Atlanta at the end of May.

According to Hank Kaplan, President and CEO of NewKidCo, “Our objective is to become the leading producer of video games for young children. Accordingly, we are currently in discussions to publish additional video games for our target audience. If we are successful, these games will be based on licenses of well known characters and will be available for a wide variety of console platforms.”

About NewKidCo LLC
NewKidCo LLC is a New York-based children’s interactive video game company developing software titles for young children on “next generation” console systems. The company seeks to secure top licenses and to create products with the exciting look and feel of popular video game titles for older children.

About Alpha Software Corporation and SoftQuad International Inc.
Alpha Software Corporation (Alpha, Alpha Software), based in Burlington, Mass., and SoftQuad Inc. (SoftQuad), based in Toronto, Canada, are wholly-owned operating companies of SoftQuad International Inc. Expanding on its tradition of providing solution-based software, Alpha Software Corporation publishes a diverse array of leading products in the utility, business and consumer software categories. These products are sold nationwide through the retail channel. SoftQuad International Inc.’s European operations are based in London. SoftQuad’s press material can be accessed at http://www.softquadintl.com

Press Contact: Jean Lizotte, Marketing Manager, NewKidCo LLC.; tel: 781-229-2924 ext. 115; email: jean@newkidco.com

Investor Relations Inquiries: Steven Schneider, SoftQuad International Inc.; tel: 781- 229-2924; email:investor@softquad.com

Forward-looking statements in this release are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that all forward-looking statements involve risk and uncertainties, including without limitation risks of intellectual property rights and litigation, risks in technology development and commercialization, risks in product development and market acceptance of and demand for the Company’s products, risks of downturns in economic conditions generally, risks associated with competition and competitive pricing pressures, risks associated with foreign sales, risks associates with the sell-through of products in the sales channels, risks associated with customer concentration and other risks detailed in the Company’s filings with the Securities and Exchange Commission.

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NEWKIDCO™ CREATES A NEW MARKET FOR NINTENDO’S GAME BOY COLOR WITH THE INTRODUCTION OF SESAME STREET® TITLES ELMO’S 123s™ & ELMO’S ABCs™

Edutainment Titles Based On The Ever Popular Children’s Television Workshop Program Help Teach Basic Number And Letter Skills To Children Ages 3-6 Available Mid-November For $24.95 SRP Each

NEW YORK, NY (October 7, 1998) — Continuing its mission to become the leading developer of interactive games for children, NewKidCo will introduce Elmo’s 123s and Elmo’s ABCs for the Nintendo Game Boy Color — helping extend the appeal of the popular hand-held game system to an untapped, younger audience. Targeted to children ages 3-6, each immersive title features the wildly popular Elmo character leading preschool-aged players through entertaining and challenging activities. Both Elmo Game Boy titles offer hours of engaging gameplay for young children just grasping letter and number recognition, while providing a head-start on learning simple spelling and math skills. Elmo’s 123s and Elmo’s ABCs are expected to ship in early November for the suggested retail price of $24.95 each.

Elmo’s 123s and Elmo’s ABCs mark NewKidCo’s second collaboration with Children’s Television workshop to develop interactive games for young children. The first titles in their partnership, Elmo’s Number Journey™ and Elmo’s Letter Adventure™, represent the first-ever PlayStationÒ titles designed for the preschool set (children ages 3-6).

Elmo’s 123s
Designed for easy use by young children just developing eye-hand coordination, Elmo’s 123s provides valuable and fun activities such as “Beam That Number” and “Sum Up, Sum Down” that enhance number recognition and help children comprehend simple addition and subtraction concepts. Hosting the title from his Flying Saucer, Elmo is accompanied by tiny spacemen called Stars that children must count, add or subtract. To provide children with a sense of accomplishment, players are rewarded for successfully completing each activity through a special on-screen demonstration — such as Elmo blasting off in his spaceship. A variety of skill and difficulty levels promotes replayability for hours of portable edutainment.

Elmo’s ABCs
Children will delight with the opportunity to utilize their new knowledge of the alphabet to identify upper and lower case letters and spell simple words. Similar to Elmo’s 123s, controls are easy-to-use for young children and many levels of play are available for long-time enjoyment. In the most basic level, children identify letters on a ferris wheel by their case and are rewarded for three correct answers with a congratulatory dance performed by Elmo. Once they have mastered letter cases, children continue learning with simple spelling activities including “One Little Word” and “Spell The Secret Word.” These spelling games range from picking the missing letter from a short word, to eventually creating a three-letter word from six letters provided.

NewKidCo LLC
NewKidCo LLC, a joint venture majority owned by SoftQuad International Inc. (TSE:SKI; NASDAQ:SWEBF), is a New York-based children’s interactive video game company developing software titles for young children on “next generation” video game consoles. The company seeks to secure top licenses and to create products with the exciting look and feel of popular video game titles for older children.

Children’s Television Workshop (CTW)
Children’s Television Workshop is a not-for-profit company using media to educate and delight children and families worldwide. Its expertise encompasses television, online, CD-ROM, print, product licensing, publishing, film and community outreach. Best known as the creators of Sesame Street – approaching its 30th season on PBS – CTW programming has been enjoyed in more than 140 countries, including 19 indigenous co-productions reflecting local languages, customs and educational needs. CTW and Nickelodeon recently announced NOGGIN, an educational cable network for children. CTW television titles: Big Bag, The New Ghostwriter Mysteries, Ghostwriter, CRO, Dragon Tales and Show And Tell Me (in development), 3-2-1 Contact, Square One TV, Encyclopedia and The Electric Company. CTW magazines: Sesame Street Magazine, Sesame Street Parents, Kid City, Contact Kids, and Padres de Sesame Street. CTW online: www.ctw.org.

Game Boy and Game Boy Color are registered trademarks of Nintendo of America Inc. Sesame Street is a registered trademark of Children’s Television Workshop. All other names are trademarks or registered trademarks of their respective companies.

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CONTACT:
Jeffrey Klein/Tiffany Vickers
BENDER, GOLDMAN & HELPER
212/371-0798

NEWKIDCO™ SHIPS TINY TOON ADVENTURES: THE GREAT BEANSTALK™ FOR PLAYSTATION®

Adventure Title Based On Warner Bros.’ Popular Animated Television Series Is First In Highly Anticipated Line-Up From NewKidCo

NEW YORK, NY (November 18, 1998) — NewKidCo announced today the retail shipment of their first PlayStation title, The Great Beanstalk, starring the popular characters from Warner Bros.’ hit animated television series, ‘Steven Spielberg Presents TINY TOON ADVENTURES’. The Great Beanstalk offers hours of engaging entertainment for children ages 6-12, as they maneuver with their favorite TINY TOON characters through a wild and wacky escapade up the beanstalk. NewKidCo will continue its efforts to become the leading provider of young children’s video games with the future release of two PlayStation titles for the preschool set featuring the popular Elmo character from Sesame Street®. The Great Beanstalk is available for the suggested retail price of $39.95.

In The Great Beanstalk, players help Tiny Toons’ PLUCKY DUCK navigate through an amazing fantasy cartoon world with the help of BABS BUNNY and BUSTER BUNNY while avoiding the clutches of ELMYRA. The adventure, based on the classic Jack and the Beanstalk tale, takes children on a whirlwind trip up the beanstalk to collect three prizes from the giant’s castle. Activities include solving puzzles, dodging obstacles and searching different game environments for key objects. As an added bonus, several other familiar kid-favorites make cameo appearances throughout the game including Little Red Riding Hood, the Three Little Pigs and many others. The interactive adventure stays fun and fresh with multiple levels of play and a different adventure every time. Jam-packed with wacky and unpredictable situations, The Great Beanstalk offers the excitement of the PlayStation game console with play scaled appropriately for younger children.

NewKidCo LLC
NewKidCo LLC, a joint venture majority owned by SoftQuad International Inc. (TSE:SKI; OTC BB:SWEBF), is a New York-based children’s interactive video game company developing software titles for young children on “next generation” video game consoles. The company seeks to secure top licenses and to create products with the exciting look and feel of popular video game titles for older children. http:// www.newkidco.com

Warner Bros. Consumer Products
Warner Bros. Worldwide Consumer Products, a Time Warner Entertainment Company, L.P., is one of the leading and most diversified licensing, and retail merchandising organizations which includes a vast library of intellectual properties and the Warner Bros. Studio Stores. With over 3,700 active licensees, Warner Bros. Consumer Products licenses the rights to names, likenesses and logos for a variety of entertainment properties, categories and Warner Bros. name icons that include Looney Tunes, Batman, Superman, Scooby Doo, Wizard of Oz, and its many film and television series. Warner Bros. Consumer Products includes the highly successful Warner Bros. Studio Stores, Warner Bros. Worldwide Licensing, Worldwide Publishing, Warner Bros. Interactive Entertainment, Kids’ WB! Music, WB Sport and WB Toys.

Sony Computer Entertainment America Inc.
Sony Computer Entertainment America Inc. distributes and markets the PlayStation game console in North America, develops and publishes software for the PlayStation game console, and manages the U.S. and third party licensing program. Based in Foster City, Calif., Sony Computer Entertainment America Inc. is a wholly-owned subsidiary of Sony Computer Entertainment Inc.

TINY TOON ADVENTURES, characters, names, and all related indicia are trademarks of Warner Bros. Ó 1998. Nickelodeon is a registered trademark of Viacom International, Inc. PlayStation is a registered trademark of Sony Computer Entertainment Inc. All other names are trademarks or registered trademarks of their respective companies. Sesame Street is a registered trademark of Children’s Television Workshop.

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SOFTQUAD INTERNATIONAL INC. WILL NOT MEET Q4 REVENUE EXPECTATIONS; NEWKIDCO™ SHIPPING DELAY

Objective of Delay is to Ensure New Products Set the Standard for Preschool Video Games

Burlington, MA (December 7, 1998) – SoftQuad International Inc. (OTC BB:SWEBF ; TSE:SKI) announced today that NewKidCo’s Sesame Street® video game console and hand-held titles Elmo’s Letter Adventure™, Elmo’s Number Journey™, Elmo’s ABCs™ and Elmo’s 123s™ have been delayed. The goal of management is to ship these products in the first quarter of 1999. As a result, SoftQuad International will not meet its revenue expectations announced June 10, 1998 for Q4 1998. However, results for the quarter will incorporate revenues from NewKidCo’s TINY TOON ADVENTURES®: The Great Beanstalk™ video game, which was shipped earlier this quarter and SoftQuad International’s other businesses.

Richard Rabins, CEO of SoftQuad International Inc. said: “The delay is directly related to our objective of producing video games that raise the bar and set the standard for preschool children. Our goal is to deliver products that will warrant strategic marketing arrangements with our platform providers, thereby enhancing the long-term success of these products.”

About SoftQuad International:
Alpha Software Corporation (Alpha, Alpha Software), based in Burlington, Mass. is a wholly-owned operating company of SoftQuad International Inc. (OTC BB: SWEBF; TSE:SKI). Alpha Software owns controlling interest in NewKidCo LLC, a joint venture publishing video games for young children on “next generation” game console systems. NewKidCo’s mission is to become the leading provider in the children’s video game category with such popular licensed properties as Sesame Street’s ‘Elmo’ from Children’s Television Workshop® and Steven Spielberg presents TINY TOON Adventures® from Warner Bros. NewKidCo’s products are sold nationwide through the retail channel. For more information please visit http://www.newkidco.com

Sesame Street is a registered trademark of Children’s Television Workshop. All other names are trademarks or registered trademarks of their respective companies.

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NEWKIDCO™ INTRODUCES THE FIRST PLAYSTATION® GAME TRULY DESIGNED FOR YOUNG GIRLS

HELLO KITTY’S CUBE FRENZY™

Puzzle Adventure Game Stars Trendy Sanrio® Character Hello Kitty® As Herself

NEW YORK, NY (January 25, 1999) — NewKidCo LLC is once-again breaking new ground in the console marketplace with the release of the first PlayStation game console title designed specifically for young girls, Hello Kitty’s Cube Frenzy. The Tetris-like puzzle adventure pairs NewKidCo with one of the most popular characters of all time, Sanrio’s Hello Kitty. The title (targeted primarily to girls ages 6-13) allows players to interact with their favorite feline in a challenging game featuring breathtaking 3-D worlds, challenging villains, fun trivia and all-new stories about Hello Kitty interwoven throughout the game. Hello Kitty’s Cube Frenzy is expected to ship later this quarter.

“We are delighted to be expanding our presence in the children’s console game market with a girls title featuring a character so popular to both kids and adults,” stated Hank Kaplan, President of NewKidCo LLC. “Hello Kitty’s universal appeal makes her the ideal character to introduce this new girls console gaming category.”

For more than 20 years, the Hello Kitty character from Sanrio has been featured on merchandise ranging from clothing and accessories, to stationery, school supplies and storybooks. In recent years, Hello Kitty mania has returned to the forefront of pop-culture, having found a new audience among young girls to compliment the already enamored adult crowd.

Hello Kitty’s Cube Frenzy offers girls an exciting new way to experience the magic of this beloved character and her Sanrio friends. The game takes players through vivid, 3-D landscapes where they must maneuver falling cubes into building blocks to help Kitty collect prizes and climb to new levels. The game consists of eleven fascinating levels plus a bonus round. As the player progresses, the levels become more challenging. Throughout their adventure, players will encounter several fun incarnations of Hello Kitty, including Cowgirl Hello Kitty, Astronaut Hello Kitty and Snowboarding Hello Kitty. Additionally, as a special treat, all-new Hello Kitty images are interwoven into the game. With three playing modes, Hello Kitty’s Cube Frenzy allows girls to play alone, with a friend as a teammate, or with a friend as an opponent.

NewKidCo LLC
NewKidCo LLC, a joint venture majority owned by SoftQuad International Inc. (TSE:SKI; OTC BB:SWEBF), is a New York-based children’s interactive video game company developing software titles for young children on “next generation” video game consoles. The company seeks to secure top licenses and to create products with the exciting look and feel of popular video game titles for older children. http://www.newkidco.com

Sanrio Company, Ltd.
Sanrio designs and distributes over 11,000 items branded with its own characters including Hello Kitty®, Keroppi®, Pochacco® and Badtz-Maru™. In the US, Sanrio operates and licenses the Sanrio Gift Gate and Sanrio Surprises boutique store chains. Additional distribution is through leading toy and gift retailers. Sanrio world-wide revenues exceed $1.2 billion. Information is available at http://www.sanrio.com.

Sony Computer Entertainment America Inc.
Sony Computer Entertainment America Inc. distributes and markets the PlayStation game console in North America, develops and publishes software for the PlayStation game console, and manages the U.S. and third party licensing program. Based in Foster City, Calif., Sony Computer Entertainment America Inc. is a wholly-owned subsidiary of Sony Computer Entertainment Inc.

Hello Kitty® is a trademark of SANRIO CO., LTD. ©1976, 1999 SANRIO CO., LTD. Used under license.

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NEWKIDCO ANNOUNCES EXCLUSIVE WORLDWIDE DISTRIBUTION AGREEMENT WITH THE LEARNING COMPANY

Deal Leads off with Shipment of Sesame Street® Branded Videogames for PlayStation® and Game Boy Color®

Burlington, MA (March 4, 1999) – NewKidCo International Inc. (OTC BB: NKCIF; TSE: NKC) announced today a worldwide distribution agreement with The Learning Company, Inc. (NYSE: TLC) under which all of NewKidCo’s children’s video game software will be sold and distributed exclusively by The Learning Company. The multi-year agreement contemplates required minimum annual purchases by The Learning Company and provides for a $2,000,000 (U.S.) advance to NewKidCo by The Learning Company

“NewKidCo’s product line provides us a unique opportunity to achieve significant market share in the burgeoning children’s video game market,” said Greg Bestick, President of the TLC Learning Division. “With NewKidCo’s portfolio of video games based on the leading children’s characters, we see a perfect fit.”

“As we break ground in the young children’s video game market, this agreement provides us access to additional resources and strengthens our ability to market and distribute more effectively to retailers worldwide,” says Hank Kaplan, President of NewKidCo LLC. “We also foresee that this arrangement will enhance our appeal as a partner to licensors of the top children’s characters.”

“This partnership with The Learning Company validates our strategy and further positions NewKidCo to become the leader in young children’s video games,” said Richard Rabins, CEO of NewKidCo International Inc.

As part of this distribution agreement, NewKidCo today announced that it has begun shipment of Elmo’s ABCsTM and Elmo’s 123sTM for Game Boy Color and Elmo’s Letter AdventureTM for PlayStation. Later this month the two companies plan to ship the second Sesame Street PlayStation title, Elmo’s Number JourneyTM, as well as, Hello Kitty’s Cube FrenzyTM, a PlayStation game designed for girls.

About NewKidCo International:

NewKidCo International Inc. (OTC BB: NKCIF; TSE:NKC) owns a controlling interest in NewKidCo LLC, a joint venture publishing video games for young children on “next generation” game console systems. NewKidCo’s mission is to become the leading provider in the children’s video game category with such popular licensed properties as Sesame Street’s ‘Elmo’ from Children’s Television Workshop®, Steven Spielberg presents TINY TOON AdventuresTM from Warner Bros and Hello Kitty® from Sanrio. NewKidCo’s products are sold nationwide through the retail channel. For more information please visit http://www.newkidco.com Alpha Software Corporation based in Burlington, Mass. is a wholly-owned operating company of NewKidCo International Inc. publishing CD-ROM titles in the business utility, entertainment and lifestyle categories.

For more information: Steven H. Schneider NewKidCo International Inc. (781) 229-2924 investor@newkidco.com Press material can be accessed at http://www.newkidco.com

About The Learning Company:

The Learning Company, Inc. (NYSE: TLC) is one of the country’s leading developers of consumer software for the entire family. The company publishes some of the best-known education, reference, personal productivity and family entertainment brands on the U.S., including Reader Rabbit, Sesame Street®, Carmen Sandiego, National Geographic, American Greetings, The Print Shop, Family Tree Maker, 3D Home Architect and Myst. The company’s products are sold in more than 23,000 retail stores in North America and through multiple distribution channels including school sales, online, direct marketing and OEM. The Learning Company also develops, publishes and distributes products internationally through subsidiaries in France, Germany, the United Kingdom, Holland, Japan and Australia, and with distributors throughout Europe, Latin America and the Pacific Rim. The Company’s headquarters are located at One Athenaeum Street, Cambridge, Mass. 02142; telephone 617-494-1200; fax 617-494-1219. The corporate web site is located at www.learningco.com and Customer Service can be reached at 617-761-3000.

PlayStation is a registered trademark of Sony Computer Entertainment America. Game Boy and Game Boy Color are registered trademarks of Nintendo of America Inc. Sesame Street is a registered trademark of The Children’s Television Workshop. Steven Spielberg Presents TINY TOON ADVENTURES is a registered trademark of Warner Bros. Inc. Hello Kitty is a registered trademark of Sanrio Co. Ltd. NewKidCo is a trademark of NewKidCo International Inc. All other trademarks are property of their respectful owners.

Forward-looking statements in this release are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that all forward-looking statements involve risk and uncertainties, including without limitation risks of intellectual property rights and litigation, risks in technology development and commercialization, risks in product development and market acceptance of and demand for the Company’s products, risks of downturns in economic conditions generally, risks associated with competition and competitive pricing pressures, risks associated with foreign sales, risks associates with the sell-through of products in the sales channels, risks associated with customer concentration and other risks detailed in the Company’s filings with the Securities and Exchange Commission.

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NEWKIDCO™ AND SESAME STREET® BRING PRESCHOOL FUN AND LEARNING TO THE NINTENDO 64™ GAME CONSOLE WITH
ELMO’S LETTER ADVENTURE™ & ELMO’S NUMBER JOURNEY™

Titles Based On Popular Sesame Street Characters Make N64 Debut With Enhanced Features Titles Available Fourth Quarter 1999

LOS ANGELES, CA (May 13, 1999) – Following the successful launch of NewKidCo’s first preschool titles for the PlayStation, the Company, a subsidiary of NewKidCo International Inc. (TSE:NKC; OTC BB: NKCIF), announces that it will ship Nintendo 64 (N64) versions of Elmo’s Letter Adventure and Elmo’s Number Journey in time for the holiday season. Based on the popular children’s property, Sesame Street produced by Children’s Television Workshop (CTW), these titles help younger children (ages 3-6) with basic number and letter recognition skills with the help of some familiar Muppet faces. Children will play in exciting 3-D environments with their favorite characters including Elmo, Cookie Monster, The Count, Ernie, Grover and Big Bird. Enhancements for the N64 platform include smoother graphics and an increased range of movement for Elmo, including the ability to jump. Elmo’s Letter Adventure and Elmo’s Number Journey for the N64 will be available during fourth quarter 1999.

“We are very pleased to be able to extend our offering of these titles to Nintendo 64 households,” said Hank Kaplan, President of NewKidCo LLC. “It is really important to us that parents looking for quality entertainment and learning for their children, on video game consoles, have Sesame Street and Elmo available to them.”

“We are happy to be extending Elmo’s Letter Adventure and Elmo’s Number Journey to the Nintendo 64 platform. These titles offer a safe educational environment for preschoolers while providing them with the excitement of video games,” stated Rob Madell, Vice President of Interactive Technologies at CTW.

Elmo’s Letter Adventure and Elmo’s Number Journey offer preschoolers a new way to learn and play their way to building number and letter recognition skills. Both titles will play like traditional video games, yet utilize simple controls for children still developing eye-hand coordination. The titles feature fully navigable, 3-D environments enhanced by rich sound and music, and include the voice talent of the Sesame Street Muppets. Children play each game as Elmo, learning with the help of their favorite Sesame Street characters in exciting environments such as The Count’s Castle, Cookie’s Sweet-land featuring the Chocolate River and Sugar Mountain, and Ernie’s Underwater Wonderland. Each game features three levels of difficulty and a bonus round — making for hours of interactive entertainment and long-term replayability.

About NewKidCo International:

NewKidCo International Inc. (OTC BB: NKCIF; TSE:NKC) owns a controlling interest in NewKidCo LLC, a joint venture publishing video games for young children on “next generation” game console systems. NewKidCo’s mission is to become the leading provider in the children’s video game category with such popular licensed properties as Sesame Street® from Children’s Television Workshop®, Steven Spielberg presents TINY TOON Adventures® from Warner Bros and Hello Kitty® from Sanrio. NewKidCo’s products are sold nationwide through the retail channel. For more information please visit http://www.newkidco.com

About Children’s Television Workshop (CTW):

Children’s Television Workshop (CTW) is a not-for-profit company using media to educate and delight children and families worldwide. Its expertise encompasses television, online, CD-ROM, print, product licensing, publishing, film and community outreach. Best known as the creators of Sesame Street – now in its 30th season on PBS – CTW programming has been enjoyed in more than 140 countries, including 19 indigenous co-productions reflecting local languages, customs and educational needs. CTW and Nickelodeon launched NOGGIN, an educational cable network for children. CTW television titles: Big Bag, The New Ghostwriter Mysteries, Ghostwriter, CRO, Dragon Tales and Show And Tell Me (in development), 3-2-1 Contact, Square One TV, Encyclopedia and The Electric Company. CTW magazines: Sesame Street Magazine, Sesame Street Parents, Kid City, Contact Kids, and Padres de Sesame Street. CTW online: www.ctw.org.

Sesame Street is a registered trademark of Children’s Television Workshop. Nintendo 64 is a registered trademark of Nintendo of America, Inc. All other names are trademarks or registered trademarks of their respective companies.

Forward-looking statements in this release are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that all forward-looking statements involve risk and uncertainties, including without limitation risks of intellectual property rights and litigation, risks in technology development and commercialization, risks in product development and market acceptance of and demand for the Company’s products, risks of downturns in economic conditions generally, risks associated with competition and competitive pricing pressures, risks associated with foreign sales, risks associates with the sell-through of products in the sales channels, risks associated with customer concentration and other risks detailed in the Company’s filings with the Securities and Exchange Commission.

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CONTACT: Jeffrey Klein/Tiffany Vickers, BENDER/HELPER IMPACT (212) 371-0798
Ellen Lewis, CHILDREN’S TELEVISION WORKSHOP (212) 875-6396

For investor information: Steven H. Schneider, NewKidCo International Inc. (781) 229-2924 investor@newkidco.com Press material can be accessed at http://www.newkidco.com

NEWKIDCO BRINGS THE ADVENTURES OF ELMO IN GROUCHLAND™ FILM TO PLAYSTATION® AND GAME BOY COLOR®

Children Ages 3-6 Navigate The Fantastic Worlds Of Grouchland To Help Elmo Recover His Favorite Blanket

LOS ANGELES, CA (May 13, 1999) – Children’s game developer NewKidCo, a subsidiary of NewKidCo International Inc. (TSE:NKC; OTC BB: NKCIF), announces the fall release of the preschool title The Adventures of Elmo In Grouchland for both PlayStation and Game Boy Color. Designed for children ages 3-6, the game is based on the highly anticipated live action feature film “The Adventures of Elmo in Grouchland.” The movie, presented by Jim Henson Pictures, is a CTW Production and a Columbia Pictures release. The game, like the film, follows Elmo through Oscar’s trashcan into the fantastic world of Grouchland on an interactive journey to recover his beloved blanket. The Adventures of Elmo In Grouchland is slated for release on both platforms for fall 1999, coinciding with the Columbia Pictures October release to theaters.

In The Adventures of Elmo In Grouchland PlayStation and Game Boy Color titles, children maneuver Elmo down Sesame Street and through Oscar’s trashcan. To find Elmo’s blanket, players travel through amazing environments such as Main Street Grouchland and Huxley’s Castle. Engaging activities including skating on soap bars in the Bucket Brigade, and bouncing on springs through the Shape Maze await children throughout the game. Along their journey, in the PlayStation title, players are joined by friendly and familiar faces from Sesame Street including Zoe, Oscar, and Cookie Monster, who come along to provide guidance and encouragement. Gameplay is provided in both “easy” and “hard” skill levels. Upon completion of the final level, Elmo recovers his blanket and learns a valuable lesson in sharing.

THE ADVENTURES OF ELMO IN GROUCHLAND – ABOUT THE FILM
Elmo loves his fuzzy, well-worn blue blanket better than anything in the whole world. In fact, they are inseparable…a perfect team. Elmo would never let anything happen to it – until a tug-of-war with his friend Zoe sends his beloved blanket into a faraway land with Elmo in hot pursuit. Facing life without his cherished blanket, Elmo summons all of his courage and determination and sets off on an action-packed rescue mission that plunges him into Grouchland – a place full of grouchy creatures, stinky garbage, the villainous Huxley (Mandy Patinkin) and the Queen of Trash (Vanessa Williams). Elmo also learns an important lesson about the value of. “The Adventures of Elmo In Grouchland” is coming to theatres this October. The movie, presented by Jim Henson Pictures, is a CTW Production and a Columbia Pictures release, directed by Gary Halvorson, from a story by Mitchell Kriegman and screenplay by Mitchell Kreigman and Joseph Mazzarino.

About NewKidCo International:

NewKidCo International Inc. (OTC BB: NKCIF; TSE:NKC) owns a controlling interest in NewKidCo LLC, a joint venture publishing video games for young children on “next generation” game console systems. NewKidCo’s mission is to become the leading provider in the children’s video game category with such popular licensed properties as Sesame Street® from Children’s Television Workshop®, Steven Spielberg presents TINY TOON Adventures® from Warner Bros and Hello Kitty® from Sanrio. NewKidCo’s products are sold nationwide through the retail channel. For more information please visit http://www.newkidco.com

About Children’s Television Workshop (CTW):

Children’s Television Workshop (CTW) is a not-for-profit company using media to educate and delight children and families worldwide. Its expertise encompasses television, online, CD-ROM, print, product licensing, publishing, film and community outreach. Best known as the creators of Sesame Street – now in its 30th season on PBS – CTW programming has been enjoyed in more than 140 countries, including 19 indigenous co-productions reflecting local languages, customs and educational needs. CTW and Nickelodeon launched NOGGIN, an educational cable network for children. CTW television titles: Big Bag, The New Ghostwriter Mysteries, Ghostwriter, CRO, Dragon Tales and Show And Tell Me (in development), 3-2-1 Contact, Square One TV, Encyclopedia and The Electric Company. CTW magazines: Sesame Street Magazine, Sesame Street Parents, Kid City, Contact Kids, and Padres de Sesame Street. CTW online: www.ctw.org.

Sesame Street is a registered trademark of Children’s Television Workshop. Nintendo 64 is a registered trademark of Nintendo of America, Inc. All other names are trademarks or registered trademarks of their respective companies.

Forward-looking statements in this release are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that all forward-looking statements involve risk and uncertainties, including without limitation risks of intellectual property rights and litigation, risks in technology development and commercialization, risks in product development and market acceptance of and demand for the Company’s products, risks of downturns in economic conditions generally, risks associated with competition and competitive pricing pressures, risks associated with foreign sales, risks associates with the sell-through of products in the sales channels, risks associated with customer concentration and other risks detailed in the Company’s filings with the Securities and Exchange Commission.

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CONTACT: Jeffrey Klein/Tiffany Vickers, BENDER/HELPER IMPACT (212) 371-0798
Ellen Lewis, CHILDREN’S TELEVISION WORKSHOP (212) 875-6396

For investor information: Steven H. Schneider, NewKidCo International Inc. (781) 229-2924 investor@newkidco.com Press material can be accessed at http://www.newkidco.com

NEWKIDCO LAUNCHES MARKETING BLITZ TO SUPPORT RELEASE OF DISNEY’S STORY STUDIO, MULAN FOR PLAYSTATION®

Girls Game Supported By National TV Campaign, High-Profile Cross Promotions

BURLINGTON, MA (December 16, 1999) – Young girls everywhere are invited to join the characters Mulan and Mushu on the journey of their lives as video game publisher NewKidCo (OTC BB: NKCIF; TSE: NKC) and Disney Interactive extend the magic of the hit movie to the PlayStation® game console as they ship Disney’s Story Studio, Mulan. This action-packed adventure game leads girls on a daring quest in search of the elusive magic scrolls containing the legend of Mulan. A significant advertising and promotional campaign targeting girls (ages 4-8), parents, and Disney fans will support the launch of Disney’s Story Studio, Mulan.

Marketing Campaign
Throughout the season, NewKidCo will unfold an integrated marketing program that includes a national television advertising campaign featuring 15- and 30-second spots on ABC One Saturday Morning, Cartoon Network and Nickelodeon, during programs such as Disney’s Doug, The New Adventures of Winnie The Pooh and Disney’s Mickey Mouse Works among others. In addition to the advertising campaign, Disney’s Story Studio, Mulan will receive substantial exposure through cross-promotions with various Disney marketing activities, including:

A mail-in rebate offer for Disney’s Story Studio, Mulan packaged inside various Disney Masterpiece Collection DVD’s shipping this holiday season, including The Little Mermaid and The Jungle Book
Inserts included within the November Disney credit card statements mailed to cardholders highlighting the availability of the game and the rebate offer
Game trailer highlighting the game airing on Disney Cruise Lines and Disney Hotels’ in-house television network throughout the first quarter of 2000
“With so many households owning a PlayStation game console, including a large cross section of girls who have access to those consoles, we believe an excellent opportunity exists to tap into the girls console market,” said Hank Kaplan, President of NewKidCo LLC. “Combined with the commercial success of Disney’s Mulan movie and home video, the breadth of the television ad campaign, and our upcoming cross-promotions with Disney, NewKidCo has an opportunity to perform well within the burgeoning console game market for girls in 2000.”

Game Overview
Disney’s highly acclaimed hit film is based on the Chinese legend chronicling the adventures of a young woman determined to spare her father’s life by taking his place in the Chinese Army. The game begins when Mushu, startled by Cri-Kee, drops the scrolls containing the legend of Mulan, causing them to lose their magic. Disney’s Story Studio, Mulan allows girls either to play the game as Mulan on her quest to recover the missing scrolls, which requires imagination and creativity in order to master a series of engaging activities, or simply to play any one of five full games or mini-activities within the title. Players will have the opportunity to do the following:

Participate in a variety of fun-filled activities including an exhilarating snowball fight against the Huns and sing along, Karaoke style, to three great songs from the movie
Play a new twist on the ancient Chinese favorite game of Mahjong
Journey through a maze and logic puzzle to help Mushu recover all the supplies without creating a catastrophic avalanche
Dress Mulan and Mushu in various outfits in the Dressmaker’s shop
Challenge their memory skills as they try to remember the correct pattern that will keep Mulan’s ancestors awake
Use their creativity to develop their very own adventure story
About NewKidCo International:

NewKidCo International Inc. (OTC BB: NKCIF; TSE: NKC) publishes video games for young children on “next generation” game console systems. NewKidCo’s mission is to become the leading provider in the children’s video game category with such licensed properties as Sesame Street® from Children’s Television Workshop®, Winnie The Pooh®, Doug, Disney Classic characters and Mulan from Disney, Tom & Jerry® from Warner Bros. and Hello Kitty® from Sanrio. NewKidCo’s products are sold nationwide through the retail channel. To learn more, visit http://www.newkidco.com.

Disney Interactive

Disney Interactive, part of the Disney Consumer Products division of The Walt Disney Company, develops markets and globally distributes a wide variety of interactive family-oriented entertainment and educational CD-ROMs and video games. For more information on Disney Interactive’s products, visit www.disneyinteractive.com, part of the GO Network.

PlayStation is a registered trademark of Sony Computer Entertainment Inc. All other names are trademarks or registered trademarks of their respective companies.

Forward-looking statements in this release are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that all forward-looking statements involve risk and uncertainties, including without limitation risks of intellectual property rights and litigation, risks in technology development and commercialization, risks in product development and market acceptance of and demand for the Company’s products, risks of downturns in economic conditions generally, risks associated with competition and competitive pricing pressures, risks associated with foreign sales, risks associates with the sell-through of products in the sales channels, risks associated with customer concentration and other risks detailed in the Company’s filings with the Securities and Exchange Commission.

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NEWKIDCO AND SONY PICTURES CONSUMER PRODUCTS INC. FINALIZE MULTI-YEAR, MULTI-PLATFORM DEAL TO DEVELOP CONSOLE VIDEO GAMES BASED ON THE NEW HIT ANIMATED SERIES DRAGON TALES™

Popular Dragon Tales Characters And Friends To Be Transported To Games For PlayStation®, Nintendo® 64 And Game Boy® Color

BURLINGTON, MA (December 17, 1999) -This year’s breakout children’s television hit, Dragon Tales, will fly into the video game market as leading children’s game publisher NewKidCo (OTC:BB:NKCIF; TSE:NKC) and Sony Pictures Consumer Products Inc. have entered into a worldwide multi-year, multi-platform agreement to develop and publish console titles based on the highly-acclaimed PBS series. Through the deal, NewKidCo has obtained the rights to create age-appropriate interactive adventures for the PlayStation game console, Nintendo 64 and Game Boy Color starring the engaging cast of characters from Dragon Land. The first Dragon Tales video game adventures are expected to be released in the fall of 2000.

Dragon Tales is among the top-rated Monday through Friday children’s shows on PBS, and is co-produced by Children’s Television Workshop, creators of the Sesame Street series, and Columbia TriStar Television Group/Sony Pictures Family Entertainment. Dragon Tales has captivated kids everywhere through its beautifully animated and fun-filled fantasy adventures and host of characters. These enchanting qualities will be captured by the new video games — creating the ultimate play date for youngsters to join in magical Dragon Land adventures.

“The immediate success of the TV show gives credibility to its broad appeal across a wide spectrum of young children,” said Hank Kaplan, President of NewKidCo, LLC. “This, coupled with a fast growing licensing program, with Hasbro as the master toy licensee, makes this property a potential long-term kids’ favorite. Video games are unquestionably the perfect medium for kids to interact with these magical characters and extend the brand awareness.”

Mark Caplan, Director of Domestic Sales at Sony Consumer Products Inc., stated, “We are delighted to have this opportunity to work with NewKidCo to bring the wonderful Dragon Tales property to video game consoles. The new interactive games will help spearhead what is fast becoming a truly outstanding kids property.”

The new alliance with Sony further solidifies NewKidCo’s leadership position in one of the fastest growing video game categories – games for kids under the age of 12. Dragon Tales joins NewKidCo’s leading property lineup of today’s hottest children’s film and TV characters from Disney, Warner Bros., Sanrio and Children’s Television Workshop.

“This latest deal is further evidence of our commitment to bring children age-appropriate video game entertainment that enables them to join in the adventures of their favorite characters, such as the Dragon Tales stars,” said Richard Rabins, Chief Executive Officer of NewKidCo. “By providing retailers a wide range of kid-friendly options, we are meeting their rapidly growing demand for games suitable for young children.”

Dragon Tales is funded in part by the Department of Education through the Corporation for Public Broadcasting, and underwritten by Kellogg’s Rice Krispies and Kellogg’s Frosted Flakes. NewKidCo joins current Dragon Tales partners, Hasbro and Random House.

About NewKidCo:

NewKidCo International Inc. (OTC BB: NKCIF; TSE: NKC) publishes video games for young children on “next generation” game console systems. NewKidCo’s mission is to become the leading provider in the children’s video game category with such licensed properties as Sesame Street® from Children’s Television Workshop®, Winnie The Pooh®, Doug, Disney Classic characters and Mulan from Disney, Tom & Jerry® from Warner Bros. and Hello Kitty® from Sanrio. NewKidCo’s products are sold nationwide through the retail channel. To learn more, visit http://www.newkidco.com

About Sony Pictures Family Entertainment Group:

Sony Pictures Consumer Products (SPCP), based in Los Angeles, handles the merchandising and branding efforts for some of the most recognized properties in film and television. SPCP is a division of Sony Pictures Entertainment (SPE), whose global operations encompass motion picture production and distribution, television programming and syndication, home video acquisition and distribution, operation of studio facilities, development of new entertainment technologies and distribution of filmed entertainment in 67 countries.

About Children’s Television Workshop:

Children’s Television Workshop is a non-profit educational organization committed to maximizing the power of the media as an educational force in the lives of children. Its properties include television, online, CD-ROM, magazines, books, film, community outreach, and product licensing. Best known as the creator of Sesame Street– beginning its 31st season on PBS in 2000–The Workshop produces programming that has been enjoyed in 148 countries, including 20 indigenous co-productions reflecting local languages, customs and educational needs. With Columbia TriStar Television Group, The Workshop recently launched Dragon Tales on PBS. Several of The Workshop’s earlier award-winning programs, including The Electric Company, 3-2-1 Contact and Square One TV, can now be found on Noggin, the new 24-hour-per-day kids’ thinking channel, a joint venture between The Workshop and Nickelodeon. Find The Workshop online at www.dragontales.com, www.ctw.org, and www.sesamestreet.com.

About Columbia TriStar Television Group:

Columbia TriStar Television Group is a Sony Pictures Entertainment company. Sony Pictures’ global operations encompass motion picture production and distribution, television programming and syndication, home video acquisition and distribution, operation of studio facilities, development of new entertainment products, services and technologies and distribution of filmed entertainment in 67 countries.

PlayStation is a registered trademark of Sony Computer Entertainment Inc. Nintendo, Game Boy and Game Boy Color are registered trademarks of Nintendo of America Inc. All other names are trademarks or registered trademarks of their respective companies

Forward-looking statements in this release are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that all forward-looking statements involve risk and uncertainties, including without limitation risks of intellectual property rights and litigation, risks in technology development and commercialization, risks in product development and market acceptance of and demand for the Company’s products, risks of downturns in economic conditions generally, risks associated with competition and competitive pricing pressures, risks associated with foreign sales, risks associates with the sell-through of products in the sales channels, risks associated with customer concentration and other risks detailed in the Company’s filings with the Securities and Exchange Commission.

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NEWKIDCO PREVIEWS DRAGON TALES™ VIDEO GAMES FOR THE PLAYSTATION® GAME CONSOLE AND GAME BOY® COLOR

Leading Video Games Publisher Offers Games Based On The New Top-Rated PBS Television Show

ELECTRONIC ENTERTAINMENT EXPO (E3) – BOOTH #4101 – Los Angeles, CA – May 11, 2000. NewKidCo International Inc. (OTC BB:NKCIF ; TSE:NKC) will preview two exciting, new DRAGON TALES video game titles – Dragon Seek™ for PlayStation® and Dragon Wings™ for Game Boy® Color at the 2000 Electronic Entertainment Expo in Los Angeles from May 11 through 13, 2000.

“Staying true to the mission of the series, which airs on PBS, our NewKidCo Dragon Tales™ video games encourage young children to explore new and challenging experiences, to use creativity in solving problems, and to understand that trying and not succeeding is a natural and valuable part of learning,” said Hank Kaplan, president of NewKidCo, LLC.

Dragon Tales: Dragon Seek – PlayStation
It’s Hide & Seek with all of your friends in Dragon Land! Keep your eyes open; those friendly dragons are likely to be hiding anywhere. Play as Emmy or her brother Max as you seek out Cassie, Ord, Zak, Wheezie and other Dragon friends. And, if you need help, Quetzal is always there to lend a hand. Collect enough Dragon Berries along the way to join a special sing-along! A bonus storybook feature lets you view the highlights from your Dragon Seek adventures again and again! Dragon Tales: Dragon Seek will be released for PlayStation in October 2000.

Dragon Tales: Dragon Wings – Game Boy Color
Every young dragon needs to learn how to fly before they can venture out into Dragon Land. Players attend Quetzal’s “School in the Sky” and undergo rigorous training to learn how to use their wings. They’ll learn everything from hovering and wing flapping to carrying treasures and using dragon breath. There are plenty of challenges throughout with Emmy, Max, Cassie, Zak, Wheezie, Ord and Quetzal on-hand to give players clues and help along the way. Includes 15 different levels and three age-appropriate skill settings designed for fans of the hit show. Dragon Tales: Dragon Wings will be released for Game Boy Color in October 2000.

Dragon Seek and Dragon Wings will be supported by national television and print advertising, major public relations initiatives, synergistic Children’s Television Workshop promotions programs with other key licensees including Hasbro and Kellogg’s, online outreach programs, dedicated web site, links to Children’s Television Workshop, SONY, and Dragon Tales fan sites.

About Children’s Television Workshop:

Children’s Television Workshop is a non-profit educational organization committed to maximizing the power of media as an educational force in the lives of children. Its properties include television, online, CD-ROM, magazines, books, film, community outreach, and product licensing. Best known as the creators of Sesame Street — now in its 31st season on PBS — the Workshop produces programming that has been enjoyed in 148 countries, including 20 co-productions reflecting local languages, customs and educational needs. With Columbia TriStar Television Group, the Workshop recently launched Dragon Tales on PBS. Several of the Workshop’s earlier award-winning programs, including The Electric Company, 3-2-1 Contact, and Square One TV, can now be found on Noggin, the 24 hour per day kids’ thinking online and TV channel, a joint venture between the Workshop and Nickelodeon. Find the Workshop online at www.ctw.org, www.sesamestreet.com, and www.stickerworld.org.

About Sony Pictures Consumer Products:

Sony Pictures Consumer Products, based in Los Angeles, handles the merchandising and branding efforts for some of the most recognized properties in film and television. SPCP is a division of Sony Pictures Entertainment (SPE), whose global operations encompass motion picture production and distribution, television programming and syndication, home video acquisition and distribution, operation of studio facilities, development of new entertainment technologies and distribution of filmed entertainment in 67 countries.

About Columbia TriStar Television Group:

Columbia TriStar Television Group is a Sony Pictures Entertainment company. Sony Pictures’ global operations encompass motion picture production and distribution, television programming and syndication, home video acquisition and distribution, operation of studio facilities, development of new entertainment products, services and technologies and distribution of filmed entertainment in 67 countries.

About NewKidCo International:

NewKidCo International Inc. (OTC BB: NKCIF; TSE: NKC) publishes video games for young children. NewKidCo’s mission is to become the leading provider in the children’s video game category with such licensed properties as Sesame Street® from Children’s Television Workshop®, Winnie The Pooh®, Doug, Disney Classic characters and Mulan from Disney, Dragon Tales from Sony Pictures Consumer Products/Children’s Television Workshop, Tom & Jerry® from Warner Bros. and Hello Kitty® from Sanrio. NewKidCo’s products are sold nationwide through the retail channel. To learn more, visit http://www.newkidco.com.

Dragon Tales is a registered trademark of Children’s Television Workshop/Columbia Tristar Television Group Inc. PlayStation is a registered trademark of Sony Computer Entertainment America, Inc. Game Boy and Game Boy Color are trademarks of Nintendo of America Inc. (c) 1989, 1998 Nintendo of America Inc. All other names are trademarks or registered trademarks of their respective companies.

Forward-looking statements in this release are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that all forward-looking statements involve risk and uncertainties, including without limitation risks of intellectual property rights and litigation, risks in technology development and commercialization, risks in product development and market acceptance of and demand for the Company’s products, risks of downturns in economic conditions generally, risks associated with competition and competitive pricing pressures, risks associated with foreign sales, risks associates with the sell-through of products in the sales channels, risks associated with customer concentration and other risks detailed in the Company’s filings with the Securities and Exchange Commission.

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NEWKIDCO INTRODUCES SESAME STREET SPORTS™ FOR THE PLAYSTATION® GAME CONSOLE AND GAME BOY® COLOR GAME SYSTEM

Leading Children’s Video Game Publisher To Bring Exciting And Age Appropriate Sports Action To Young Gamers

ELECTRONIC ENTERTAINMENT EXPO (E3) – BOOTH #4101 – Los Angeles, CA – May 11, 2000. NewKidCo International Inc. (OTC BB:NKCIF ; TSE:NKC) will preview Sesame Street Sports™ for PlayStation® and Game Boy® Color at the 2000 Electronic Entertainment Expo in Los Angeles from May 11 through 13, 2000.

Now young sports fans can enjoy video game fun just like the big kids! Exciting and action-packed, NewKidCo’s Sesame Street Sports video game is sports…the Sesame Street way.

“We are happy to add this new and exciting title to our library of Children’s Television Workshop Sesame Street video games,” said Hank Kaplan, President of NewKidCo, LLC. “Sesame Street has proven itself to be one of the most trusted and valued brands for young kids and their parents.”

In Sesame Street Sports, kids are challenged to six different Sesame Street sporting events featuring their favorite Sesame Street friends. Steer Grover on his unicycle, shoot the rapids with Ernie in his bathtub, race with Zoe on her Big Wheel, slip and slide with Telly on his snow saucer, go bouncing with Cookie Monster, and guide Elmo through town on his roller blades.

Kids will delight in the “Up Close and Personal” interviews of all the contestants by their favorite host Big Bird! The game was produced especially for young children and features a special verbal tutorial that shows even the youngest of gamers how to play. Sesame Street Sports will be released for Game Boy Color and PlayStation in October 2000.

Sesame Street Sports will be supported by national television and print advertising, major public relations initiatives, synergistic promotions programs with other key licensees including rebate offers inside two million Fisher-Price toys as well as Sony Wonder home video rebate inserts, online outreach programs, a dedicated website, website links to Sesame Street co-licensees, tie-ins with www.pbs.org and consumer promotions including contests, sweepstakes, and radio and print giveaways.

About Children’s Television Workshop:

Children’s Television Workshop is a non-profit educational organization committed to maximizing the power of media as an educational force in the lives of children. Its properties include television, online, CD-ROM, magazines, books, film, community outreach, and product licensing. Best known as the creators of Sesame Street — now in its 31st season on PBS — the Workshop produces programming that has been enjoyed in 148 countries, including 20 co-productions reflecting local languages, customs and educational needs. With Columbia TriStar Television Group, the Workshop recently launched Dragon Tales on PBS. Several of the Workshop’s earlier award-winning programs, including The Electric Company, 3-2-1 Contact, and Square One TV, can now be found on Noggin, the 24 hour per day kids’ thinking online and TV channel, a joint venture between the Workshop and Nickelodeon. Find the Workshop online at www.ctw.org, www.sesamestreet.com, and www.stickerworld.org.

About NewKidCo International:

NewKidCo International Inc. (OTC BB: NKCIF; TSE: NKC) publishes video games for young children. NewKidCo’s mission is to become the leading provider in the children’s video game category with such licensed properties as Sesame Street® from Children’s Television Workshop®, Winnie The Pooh®, Doug, Disney Classic characters and Mulan from Disney, Dragon Tales from Sony Pictures Consumer Products/Children’s Television Workshop, Tom & Jerry® from Warner Bros. and Hello Kitty® from Sanrio. NewKidCo’s products are sold nationwide through the retail channel. To learn more, visit http://www.newkidco.com.

Sesame Street is a registered trademark of Children’s Television Workshop. PlayStation is a registered trademark of Sony Computer Entertainment America, Inc. Nintendo and Nintendo 64 are trademarks of Nintendo of America Inc. (c) 1996 Nintendo of America Inc. Game Boy and Game Boy Color are trademarks of Nintendo of America Inc. (c) 1989, 1998 Nintendo of America Inc. All other names are trademarks or registered trademarks of their respective companies.

Forward-looking statements in this release are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that all forward-looking statements involve risk and uncertainties, including without limitation risks of intellectual property rights and litigation, risks in technology development and commercialization, risks in product development and market acceptance of and demand for the Company’s products, risks of downturns in economic conditions generally, risks associated with competition and competitive pricing pressures, risks associated with foreign sales, risks associates with the sell-through of products in the sales channels, risks associated with customer concentration and other risks detailed in the Company’s filings with the Securities and Exchange Commission.

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IT’S THE ULTIMATE GAME OF CAT AND MOUSE AS NEWKIDCO UNLEASHES TOM AND JERRY™ VIDEO GAMES FOR THE PLAYSTATION® GAME CONSOLE, NINTENDO 64® AND GAME BOY® COLOR GAME SYSTEMS

Leading Children’s Video Game Publisher Introduces The Ultimate Slapstick Duo To The World Of High-Tech

ELECTRONIC ENTERTAINMENT EXPO (E3) – BOOTH #4101 – Los Angeles, CA – May 11, 2000. NewKidCo International (OTC BB:NKCIF; TSE:NKC) will preview three exciting new Tom and Jerry™ video games, each with their own distinct approach to the Tom and Jerry world, at the 2000 Electronic Entertainment Expo in Los Angeles from May 11 through 13, 2000.

“We’re excited to bring this classic duo into the new millennium through video games,” said Hank Kaplan, president of NewKidCo, LLC. “Their unrivaled slapstick antics and mayhem have given the game developers a tremendous wealth of material to draw from.

In this frantic split-screen adventure, players play as Jerry and try to outwit Tom. By setting traps, dropping tacks, throwing frying pans and unlocking ironing boards all in an effort to defeat Tom once and for all. You can even blow your dog whistle to sick Spike on Tom. It’s household hi-jinx galore , in which split screen action allows you to watch the results of your “trap-setting” techniques. Play as Jerry or have a friend join in as Tom. Featuring one or two player modes and 15 different environments of play. Tom and Jerry in House Trap will be released for PlayStation in October 2000.
Tom and Jerry in Fists of Furry™ – Nintendo® 64
It’s a knock down, drag out, slamfest to the finish in a slapstick fighting game like no other! It’s your turn to catch the mouse or outwit that cat! Choose from Tom, Jerry, Butch, Spike, Tike, Tuffy, Toodles or Duckling in the zany mayhem that made this cast of characters famous. Fight with frying pans, pool cues, pies, drainpipes and much, much more. Fight to the finish in one of 9 different arenas all based on classic Tom and Jerry settings. One or two players. Tom and Jerry in Fists of Furry will be released for Nintendo 64 in October 2000.

Tom and Jerry in Mouse Attacks™ – Game Boy® Color
The cat is up to his old tricks again. This time Tom has kidnapped five of Jerry’s best friends and, playing as Jerry, it’s up to you to safely maneuver through six different fun, action-packed and booby-trapped environments to rescue them. Jump over mousetraps, duck under frying pans – but definitely don’t fall for that old cheese trick, because Jerry’s friends’ safety depends on you. Solve puzzles along the way to find clues that will lead you to where Tom took Jerry’s friends. As a special reward for finishing levels and rescuing Jerry’s friends, you will be treated to highlights from original Tom and Jerry cartoons. Featuring five levels and more than ten mini games and puzzles, Tom and Jerry in Mouse Attacks will be released for Game Boy Color (Dedicated) in September 2000.

NewKidCo’s Tom and Jerry video game titles will be supported by national television and print advertising, major public relations initiatives, synergistic Warner Bros. programs with other key licensees, online outreach programs, a dedicated website, links to other Tom and Jerry licensee sites and consumer promotions including contests, sweepstakes, and giveaways.

About Warner Bros.

Warner Bros. Consumer Products, a division of Warner Bros., a Time Warner Entertainment Company, L.P., is one of the leading and most diversified licensing and retail merchandising organizations which includes a vast library of intellectual properties and the Warner Bros. Studio Stores, including wbstore.com, an e-commerce website. With over 3,700 licensees, Warner Bros. Consumer Products licenses the rights to names, likenesses and logos for a variety of entertainment properties, categories, and Warner Bros. name icons that include Looney Tunes, Batman, Superman, Scooby-Doo, The Wizard of Oz, Friends, ER, and its newest member, Harry Potter.

About NewKidCo International:

TOM AND JERRY and all related characters and elements are trademarks of Turner Entertainment Co. ©2000. PlayStation is a registered trademark of the Sony Computer Entertainment Inc. Nintendo and Nintendo 64 are trademarks of Nintendo of America Inc. (c) 1996 Nintendo of America Inc. Game Boy and Game Boy Color are trademarks of Nintendo of America Inc. (c) 1989, 1998 Nintendo of America Inc.

Forward-looking statements in this release are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that all forward-looking statements involve risk and uncertainties, including without limitation risks of intellectual property rights and litigation, risks in technology development and commercialization, risks in product development and market acceptance of and demand for the Company’s products, risks of downturns in economic conditions generally, risks associated with competition and competitive pricing pressures, risks associated with foreign sales, risks associates with the sell-through of products in the sales channels, risks associated with customer concentration and other risks detailed in the Company’s filings with the Securities and Exchange Commission.

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NEWKIDCO, DISNEY INTERACTIVE PREVIEW TIGGER’S HONEY HUNT™ ON PLAYSTATION® AND NINTENDO® 64 AT E3 2000

World of Winnie the Pooh Brought to Young Video Game Fans

ELECTRONIC ENTERTAINMENT EXPO (E3) – BOOTH #4101 – Los Angeles, CA – May 11, 2000 – NewKidCo International Inc. (OTC BB: NKCIF; TSE:NKC) and Disney Interactive will preview Tigger’s Honey Hunt for PlayStation® game console and the Nintendo® 64 game system at the Electronic Entertainment Expo in Los Angeles from May 11 – 13, 2000.

Tigger’s Honey Hunt for PlayStation and Nintendo 64 follows NewKidCo and Disney Interactive’s successful release of Winnie the Pooh: Adventures in the 100 Acre Wood for Game Boy® Color, which, since its release in March, has consistently been in the top ten among “Portable Video Games,” according to NPD/TRST sell-through data.

“Winnie the Pooh has delighted children and families for more than three generations and now his popularity is greater than ever,” said Hank Kaplan, President of NewKidCo, LLC. “Tigger’s Honey Hunt engages children in an adventure in which they are encouraged to interact with their favorite characters and in the process, learn basic lessons.”

The Game – PlayStation and N64
Oh no! Winnie the Pooh needs more honey for his party and it’s up to kids and Tigger to save the day! Children ages four and up will delight in playing Tigger – running, jumping, and bouncing around the 100 Acre Wood in search of Pooh’s “most favorite” snack. Along the journey they’ll face many challenges: slippery icy terrain, falling boulders, creepy caves, menacing bees, pesky bats and more. Mastering three mini games earns players the “Accordion Leap” and “Tigger-tastic Bounce,” which they can use to explore new areas. This fun-filled adventure features nine action-packed levels, three mini games, bonus bounces, surprises and hidden levels for a “Tiggerific” good time. Tigger’s Honey Hunt for PlayStation and Nintendo 64 will be available August 2000.

Tigger’s Honey Hunt will be supported by national television and print advertising, major public relations initiatives, online programs and synergistic Disney promotions with Buena Vista Home Entertainment and key licensees, including Mattel.

About Disney Interactive:

Disney Interactive, part of the Disney Consumer Products division of The Walt Disney Company, develops, markets and globally distributes a wide variety of interactive entertainment, educational and sports CD-ROMs and video games. For more information on Disney Interactive’s products, visit www.disneyinteractive.com.

About NewKidCo International:

NewKidCo International Inc. (OTC BB: NKCIF; TSE: NKC) publishes video games for young children. NewKidCo’s mission is to become the leading provider in the children’s video game category with such licensed properties as Winnie The Pooh®, Doug and Disney Classic characters, as well as Sesame Street® from Children’s Television Workshop®, Dragon Tales from Sony Pictures Consumer Products/Children’s Television Workshop, Tom & Jerry® from Warner Bros. and Hello Kitty® from Sanrio. NewKidCo’s products are sold nationwide through the retail channel. To learn more, visit http://www.newkidco.com.

PlayStation is a registered trademark of Sony Computer Entertainment America, Inc. Nintendo and Nintendo 64 are trademarks of Nintendo of America Inc. ©1996. All other names are trademarks or registered trademarks of their respective companies.

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NEWKIDCO AND UBI SOFT SIGN INTERNATIONAL PUBLISHING AGREEMENT FOR NEWKIDCO’S LINE UP OF POPULAR CHILDREN’S VIDEO GAMES

Worldwide Leader, Ubi Soft to take NewKidCo’s Video Games To Kids Around the World

BURLINGTON, MA (July 13th , 2000) – NewKidCo International Inc.(OTC BB : NKCIF ; TSE : NKC) and Ubi Soft® Entertainment announced today that they have entered into a multi-year agreement. Ubi Soft Entertainment is expected to handle the international publishing of NewKidCo’s video game titles, based on licensed characters from Disney Interactive, Sesame Workshop, Sony Pictures Consumer Products, Warner Bros. and others, internationally. Ubi Soft plans on adding its expertise to ramp up for this year’s key selling period. Under the deal, Ubi Soft has the rights to NewKidCo’s titles for the PlayStation® game console and Nintendo’s Game Boy® Color platforms products in all PAL territories (All of Europe plus Australia, New Zealand and South Africa).

Hank Kaplan, President of NewKidCo. stated, “We are very excited about the opportunity to expand our customer base in Europe with Ubi Soft, a leader in the video game business world-wide. Our relationship with Ubi Soft affords us access to their broad experience, not only with respect to distribution, but also product development and marketing”.

Yves Guillemot, CEO Ubi Soft Entertainment adds: “This agreement with NewKidCo adds strong brand names to Ubi Soft’s portfolio. These popular characters on widespread formats are expected to allow the group to entertain large audiences on an international scale. Ubi Soft plans on making the most of its expertise in publishing and marketing to make new hits of these excellent games.”

About NewKidCo International Inc.

NewKidCo International Inc. (OTC BB: NKCIF; TSE: NKC) publishes video games for young children on “next generation” game console systems. NewKidCo’s mission is to become the leading provider in the children’s video game category with such licensed properties as Sesame Street® from Children’s Television Workshop®, Winnie The Pooh®, Doug, Disney Classic characters and Mulan from Disney, Dragon Tales from Sony Pictures Consumer Products/Children’s Television Workshop, Tom & Jerry® from Warner Bros. and Hello Kitty® from Sanrio. NewKidCo’s products are sold nationwide through the retail channel. To learn more, visit http://www.newkidco.com.

About Ubi Soft Entertainment

Ubi Soft Entertainment is a global producer, publisher and international distributor of interactive entertainment products. A leading company in the industry, Ubi Soft’s strong and diversified lineup has grown considerably. As well as developing original properties, Ubi Soft has also steadfastly partnered with several high-profile companies. The group is dedicated to delivering consumers with quality videogame titles in order to favor the sharing of strong emotion. Founded in 1986, the company has offices in 18 countries including the United States, Canada, France, Germany and China and sells its products in a total of 52 countries. Ubi Soft generated turnover of FF 1.2 billion for the 99/2000 fiscal year, up 40.7% over the previous fiscal year, and net consolidated income of FF 71.8 million, up 75.2% over 98/99.

Press Relations:

For more information about Ubi Soft, visit www.ubisoft.com

Investor Relations:

NewKidCo International Inc., (781) 229-2924, investor@newkidco.com Forward-looking statements in this release are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that all forward-looking statements involve risk and uncertainties, including without limitation risks related to the Company’s ability to raise additional financing, risks of intellectual property rights and litigation, risks in technology development and commercialization, risks in product development and market acceptance of and demand for the Company’s products, risks of downturns in economic conditions generally, risks associated with competition and competitive pricing pressures, risks associated with foreign sales, risks associated with the sell-through of products in the sales channels, risks associated with customer concentration and other risks detailed in the Company’s filings with the Securities and Exchange Commission

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NEWKIDCO INTERNATIONAL INC. ANNOUNCES SECOND QUARTER AND YEAR TO DATE 2000 RESULTS

BURLINGTON, MA (August 29, 2000) – NewKidCo International Inc. (OTC BB: NKCIF; TSE: NKC), announced today results in US dollars for the three and six months ended June 30, 2000.

In accordance with Canadian GAAP, for the three months ended June 30, 2000, the net loss from continuing operations was $ 6,781,000 or US$.34 per share on revenues of $ 1,773,000. For the second quarter of 1999, the net loss from continuing operations was $ 562,000 on revenues of $ 1,076,000. In accordance with U.S. GAAP, for the three months ended June 30, 2000, the net loss from continuing operations was $ 6,692,000 or US$.33 per share on revenues of $ 1,773,000. For the second quarter of 1999, the net loss from continuing operations was $ 1,365,000 on revenues of $ 1,053,000.

In accordance with Canadian GAAP, for the six months ended June 30, 2000, the net loss from continuing operations was $ 10,580,000 or US$.53 per share on revenues of $ 3,667,000. For the six months ended June 30, 1999, the net income from continuing operations was $ 732,000 on revenues of $ 8,394,000. In accordance with U.S. GAAP, for the six months ended June 30, 2000, the net loss from operations was $ 10,405,000 or US$.52 per share on revenues of $ 3,667,000. For the six months ended June 30, 1999 the net loss from continuing operations was $ 412,000 on revenues of $ 7,806,000.

Henry A. Kaplan, Chief Executive Officer stated, “We continue to be excited about the company’s strategy and our goal of becoming the leading publisher of children’s video games. The children’s video game market grew at a rate of 25% during the first half of 2000, more than twice the growth rate of the entire industry. It is clear that as the installed base of video games console platforms grows and matures that the market for children’s video games will grow substantially. NewKidCo is well positioned to attain a leadership position in this segment by the end of this year. With the addition of International sales generated by our Ubi Soft agreement (Business Wire, July 13, 2000) and the launch of our third and fourth quarter new title releases, we expect to have a strong second half. We believe we are on track to a successful second half of the year and to achieve our goal of more than doubling our prior year’s annual revenues. We are currently ramping up to launch two more titles based on Disney’s Winnie the Pooh property, Disney’s Tigger’s Honey Hunt&153; for PlayStation® and Nintendo® 64 followed by several other titles based on our portfolio of popular children’s characters”.

About NewKidCo International Inc.

NewKidCo International Inc. (OTC BB: NKCIF; TSE: NKC) publishes video games for young children on “next generation” game console systems. NewKidCo’s mission is to become the leading provider in the children’s video game category with such licensed properties as Sesame Street® from Children’s Television Workshop®, Winnie The Pooh®, Doug, Disney Classic characters and Mulan from Disney, Dragon Tales from Sony Pictures Consumer Products/Children’s Television Workshop, Tom & Jerry® from Warner Bros. and Hello Kitty® from Sanrio. NewKidCo’s products are sold nationwide through the retail channel. To learn more, visit http://www.newkidco.com.

PlayStation is a registered trademark of Sony Computer Entertainment Inc. Nintendo, Game Boy and Game Boy Color are registered trademarks of Nintendo of America Inc. All other names are trademarks or registered trademarks of their respective companies.

Forward-looking statements in this release are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that all forward-looking statements involve risk and uncertainties, including without limitation risks related to the Company’s ability to raise additional financing, risks of intellectual property rights and litigation, risks in technology development and commercialization, risks in product development and market acceptance of and demand for the Company’s products, risks of downturns in economic conditions generally, risks associated with competition and competitive pricing pressures, risks associated with foreign sales, risks associated with the sell-through of products in the sales channels, risks associated with customer concentration and other risks detailed in the Company’s filings with the Securities and Exchange Commission.

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NewKidCo and Disney Interactive Announce Retail Debut of Tigger’s Honey Hunt™

Beloved Character Winnie the Pooh Comes Home On The PlayStation Game Console

BURLINGTON, MA – September 27, 2000 – NewKidCo (OTC BB: NKCIF; TSE: NKC) and Disney Interactive announce the release of Tigger’s Honey Hunt™ for the PlayStation® game console. Released in conjunction with Buena Vista Home Entertainment’s “The Tigger Movie” home video, Tigger’s Honey Hunt is available wherever video games are sold.

The retail debut of Tigger’s Honey Hunt for PlayStation follows NewKidCo and Disney Interactive’s successful March release of Winnie the Pooh: Adventures in the 100-Acre Wood for Game Boy® Color, which, earlier this year, consistently ranked among the top ten “Portable Video Games” according to the industry NPD/TRST sell-through data, and continues to be a lead seller for all children’s video games.

“Tigger has never enjoyed a greater degree of popularity and awareness than he does today. Both he and his pal Winnie the Pooh have delighted children and their families for more than three generations,” said Hank Kaplan, Chief Executive Officer of NewKidCo. “Tigger’s Honey Hunt will provide endless hours of wholesome entertainment and engage fans in an action-packed adventure that allows them to interact with Tigger and all their favorite characters from the 100 Acre Wood.”

Game Overview
Oh no! Winnie the Pooh needs more honey for his party and it’s up to kids and Tigger to save the day! Children ages four and up will delight in playing Tigger’s Honey Hunt – as they run, jump, and bounce around the 100 Acre Wood in search of Pooh’s “most favorite snack”! While Tigger’s Honey Hunt is for Pooh fans of all ages, its four different skill levels provide an exciting challenge suitable for any gamer. Along the journey, they’ll encounter a variety of obstacles including slippery icy terrain, falling boulders, creepy caves, menacing bees, pesky bats and more. Mastering three mini games earns players the “Tigger-tastic Bounce,” which they can use to explore new areas. This fun-filled adventure features six action-packed levels, three mini games, bonus bounces, surprises and hidden levels for a “Tiggerific” good time.

Marketing Campaign
Tigger’s Honey Hunt will be supported by national television advertising and promotional campaigns, major public relations initiatives, online programs and synergistic Disney promotions with Buena Vista Home Entertainment and key licensees, including:

In-pack $3.00 rebate coupon and 30-second game-trailer ad on the recently released “The Tigger Movie” home video
On-pack promotion with Mattel’s “Ask me More Eeyore” plush toy.
Game trailer highlighting the game airing on Disney Cruise Lines and Disney Hotels’ in-house television network
Dedicated Web site
About NewKidCo International:

NewKidCo International Inc. (OTC BB: NKCIF; TSE: NKC) publishes video games for young children. NewKidCo’s mission is to become the leading provider in the children’s video game category with such licensed properties as Sesame Street® from Sesame Workshop®, Winnie The Pooh®, Doug, Disney Classic characters and Mulan from Disney, Dragon Tales from Sony Pictures Consumer Products/Sesame Workshop, Tom & Jerry® from Warner Bros. and Hello Kitty® from Sanrio. NewKidCo’s products are sold nationwide through the retail channel. To learn more, visit http://www.newkidco.com.

About Disney Interactive:

Disney Interactive, part of the Disney Consumer Products division of The Walt Disney Company, develops markets and globally distributes a wide variety of interactive entertainment, educational and sports CD-ROMs and video games. For more information on Disney Interactive’s products, visit www.disneyinteractive.com. ©Disney.

PlayStation is a registered trademark of Sony Computer Entertainment America, Inc. All other names are trademarks or registered trademarks of their respective companies.

Forward-looking statements in this release are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that all forward-looking statements involve risk and uncertainties, including without limitation risks related to the Company’s ability to raise additional financing, risks of intellectual property rights and litigation, risks in technology development and commercialization, risks in product development and market acceptance of and demand for the Company’s products, risks of downturns in economic conditions generally, risks associated with competition and competitive pricing pressures, risks associated with foreign sales, risks associated with the sell-through of products in the sales channels, risks associated with customer concentration and other risks detailed in the Company’s filings with the Securities and Exchange Commission

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NewKidCo and Disney Interactive Ship Disney’s Tigger’s Honey Hunt on Nintendo 64® Game Console

BURLINGTON, Mass. – Oct. 27, 2000 – NewKidCo International Inc. (OTC BB: NKCIF; TSE: NKC) and Disney Interactive announce shipping of Disney’s Tigger’s Honey Hunt for the Nintendo® 64 Game Console.

The retail debut of Disney’s Tigger’s Honey Hunt for Nintendo 64 follows NewKidCo and Disney Interactive’s September release of the game for the PlayStation® Game Console and the March release of Disney’s Winnie the Pooh: Adventures in the 100-Acre Wood for Game Boy® Color.

“We are delighted with the ongoing success and popularity that our Winnie the Pooh games have enjoyed, as Winnie the Pooh and all his friends delight a new generation of children in our video games,” said Henry Kaplan, Chief Executive Officer of NewKidCo. “Disney’s Tigger’s Honey Hunt for Nintendo 64 will provide endless hours of wholesome entertainment and engage fans in an action-packed adventure that allows them to interact with Tigger and all their favorite characters from the 100 Acre Wood.”

Game Overview
Oh no! Winnie the Pooh needs more honey for his party and it’s up to kids and Tigger to save the day! Children ages four and up will delight in playing Disney’s Tigger’s Honey Hunt – as they run, jump, and bounce around the 100 Acre Wood in search of Pooh’s “most favorite snack”! Disney’s Tigger’s Honey Hunt is for Pooh fans of all ages, with four different skill levels providing exciting, challenging gameplay. Along the journey, players encounter a variety of obstacles including slippery icy terrain, falling boulders, creepy caves, menacing bees, pesky bats and more. Mastering three mini games earns players the “Tigger-tastic Bounce,” which they can use to explore new areas. This fun-filled adventure features six action-packed levels, three mini games, bonus bounces, surprises and hidden levels for a “Tiggerific” good time.

About NewKidCo International:

NewKidCo International Inc. (OTC BB: NKCIF; TSE: NKC) publishes video games for young children. NewKidCo’s mission is to become the leading provider in the children’s video game category with such licensed properties as Sesame Street® from Sesame Workshop®, Disney’s Winnie The Pooh, Doug, Mulan and the classic characters from Disney, Dragon Tales from Sony Pictures Consumer Products/Sesame Workshop, Tom & Jerry® from Warner Bros. and Hello Kitty® from Sanrio. NewKidCo’s products are sold nationwide through the retail channel. To learn more, visit http://www.newkidco.com.
About Disney Interactive:

Disney Interactive, part of the Disney Consumer Products division of The Walt Disney Company, develops markets and globally distributes a wide variety of interactive entertainment, educational and sports CD-ROMs and video games. For more information on Disney Interactive’s products, visit www.disneyinteractive.com. ©Disney.

Nintendo 64 and Game Boy are registered trademarks of Nintendo of America, Inc. PlayStation is a registered trademark of Sony Computer Entertainment America. All other names are trademarks or registered trademarks of their respective companies.

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THE THRILL OF THE CHASE ARRIVES ON NINTENDO 64® AS WARNER BROS. CONSUMER PRODUCTS AND NEWKIDCO UNLEASH TOM AND JERRY IN FISTS OF FURRY

Leading Children’s Video Game Publisher Releases the Ultimate Game of Cat & Mouse

BURLINGTON, MA, November XX, 2000 — NewKidCo International Inc. (OTC BB:NKCIF; TSE:NKC) announces the release of Tom and Jerry in Fists of FurryTM for the Nintendo® 64 video game console.

Tom and Jerry in: Fists of Furry is the first of three eagerly awaited Tom and Jerry titles from NewKidCo. NewKidCo expects to release Tom and Jerry in House Trap for the PlayStation® game console later this month and Tom and Jerry in Mouse Attacks for Game Boy® Color in early December.

“Tom and Jerry have been making kids…and adults, laugh for decades with their incredibly funny and always clever antics. Tom & Jerry hold a special place in the world of cartoon characters and we are delighted to make these two magical partners come alive through video games,” said Hank Kaplan, Chief Executive Officer of NewKidCo. “Some say it’s the way Jerry outwits Tom; others point to Tom’s delightfully fiendish plots. Whatever it is people love about these characters, the developers of these games have given the game players a way to participate and enjoy the slapstick humor and mayhem like never before.”

Tom and Jerry in Fists of Furry – Nintendo 64
It’s a knock down, drag out, slamfest to the finish in a slapstick fighting game like no other! It’s your turn to catch the mouse or outwit that cat! Choose from Tom, Jerry, Butch, Spike, Tike, Tuffy, Toodles or Duckling in the zany mayhem that made this cast of characters famous. Fight with frying pans, pool cues, pies, drainpipes and much more. Fight to the finish in one of nine different arenas all based on classic Tom and Jerry settings. One or two players.

About Warner Bros. Consumer Products

Warner Bros. Consumer Products, a division of Warner Bros., a Time Warner Entertainment Company, L.P., is one of the leading and most diversified licensing and retail merchandising organizations which includes a vast library of intellectual properties and the Warner Bros. Studio Stores, including wbstore.com, an e-commerce web site. With over 3,700 licensees, Warner Bros. Consumer Products licenses the rights to names, likenesses and logos for a variety of entertainment properties, categories, and Warner Bros. name icons that include Looney Tunes, Batman, Superman, Scooby-Doo, The Wizard of Oz, Friends, ER, and its newest member, Harry Potter.

About NewKidCo International:

NewKidCo International Inc. (OTC BB: NKCIF; TSE: NKC) publishes video games for young children. NewKidCo’s mission is to become the leading provider in the children’s video game category with such licensed properties as Sesame Street® from Children’s Television Workshop®, Winnie The Pooh®, Doug, Disney Classic characters and Mulan from Disney, Dragon Tales from Sony Pictures Consumer Products/Children’s Television Workshop, Tom and Jerry® from Warner Bros. and Hello Kitty® from Sanrio. NewKidCo’s products are sold nationwide through the retail channel. To learn more, visit http://www.newkidco.com.

TOM AND JERRY and all related characters and elements are trademarks of Turner Entertainment Co. © 2000. Nintendo and Nintendo 64 are trademarks of Nintendo of America Inc. (c) 1996 Nintendo of America Inc.

Forward-looking statements in this release are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that all forward-looking statements involve risk and uncertainties, including without limitation risks of intellectual property rights and litigation, risks in technology development and commercialization, risks in product development and market acceptance of and demand for the Company’s products, risks of downturns in economic conditions generally, risks associated with competition and competitive pricing pressures, risks associated with foreign sales, risks associates with the sell-through of products in the sales channels, risks associated with customer concentration and other risks detailed in the Company’s filings with the Securities and Exchange Commission.

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NEWKIDCO ANNOUNCES RELEASE OF TOM AND JERRY IN: HOUSE TRAP™ FOR THE PLAYSTATION® GAME CONSOLE

Leading Children’s Video Game Publisher Brings Popular Cartoon Duo Home in Madcap New PlayStation Title

BURLINGTON, MA – November 21, 2000 – NewKidCo International Inc. (OTC BB: NKCIF; TSE: NKC) announced today the release of Tom and Jerry in: House Trap™ for the PlayStation® game console. It is the ultimate game of cat and mouse as everyone’s favorite slapstick duo, Tom and Jerry, go head-to-head in hi-tech combat.

The eagerly awaited retail debut of Tom and Jerry in: House Trap coincides with NewKidCo’s release of Tom and Jerry in: Fists of Furry for the Nintendo 64®, earlier this month. In December, the company will release Tom and Jerry in: Mouse Attacks for Game Boy® Color.

“With a rich depth of history that includes more than two hundred cartoons and seven Academy Awards®, we are proud to bring Tom and Jerry to the PlayStation game console,” said Henry Kaplan, Chief Executive Officer of NewKidCo. “Tom and Jerry continue to entertain and engage children of all ages.”

Game Overview
In this frantic split-screen Tom and Jerry adventure, one player can play as Jerry and try to outwit that pesky cat, Tom. As Jerry, you will have to set traps, drop tacks, throw frying pans and unlock ironing boards all in an effort to defeat Tom once and for all. The split-screen display allows you to watch the results of your “trap-setting” techniques and also helps you keep track of your opponent’s whereabouts while you each run through the house! In two-player mode, you can play as Tom or Jerry, chasing each other all around the house or choose to stay in the same room and battle it out Tom and Jerry style. You will encounter household hi-jinx galore, running all over Tom and Jerry’s house as you play this frenzied escapade. Featuring one or two player modes with 15 different levels of play, gamers will delight playing solo as Jerry or against a friend joining in as Tom.

About NewKidCo International:

NewKidCo International Inc. (OTC BB: NKCIF; TSE: NKC) publishes video games for young children. NewKidCo’s mission is to become the leading provider in the children’s video game category with such licensed properties as Sesame Street® from Sesame Workshop®, Winnie The Pooh®, Doug, Disney Classic characters and Mulan from Disney, Dragon Tales from Sony Pictures Consumer Products/Sesame Workshop, Tom & Jerry® from Warner Bros. and Hello Kitty® from Sanrio. NewKidCo’s products are sold nationwide through the retail channel. To learn more, visit http://www.newkidco.com.

About Warner Bros. Consumer Products:

Warner Bros. Consumer Products, a division of Warner Bros., a Time Warner Entertainment Company, L.P., is one of the leading and most diversified licensing and retail merchandising organizations which includes a vast library of intellectual properties and the Warner Bros. Studio Stores, including wbstore.com, an e-commerce website. With over 3,700 licensees, Warner Bros. Consumer Products licenses the rights to names, likenesses and logos for a variety of entertainment properties, categories, and Warner Bros. name icons that include Looney Tunes, Batman, Superman, Scooby-Doo, The Wizard of Oz, Friends, ER, and its newest member, Harry Potter.

TOM AND JERRY and all related characters and elements are trademarks of Turner Entertainment Co. ©2000. PlayStation is a registered trademark of the Sony Computer Entertainment Inc. PlayStation is a registered trademark of Sony Computer Entertainment America, Inc. All other names are trademarks or registered trademarks of their respective companies.

Forward-looking statements in this release are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that all forward-looking statements involve risk and uncertainties, including without limitation risks related to the Company’s ability to raise additional financing, risks of intellectual property rights and litigation, risks in technology development and commercialization, risks in product development and market acceptance of and demand for the Company’s products, risks of downturns in economic conditions generally, risks associated with competition and competitive pricing pressures, risks associated with foreign sales, risks associated with the sell-through of products in the sales channels, risks associated with customer concentration and other risks detailed in the Company’s filings with the Securities and Exchange Commission

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NEW DRAGON TALES – DRAGON SEEK™ FOR THE PLAYSTATION® GAME CONSOLE RELEASED BY NEWKIDCO

Leading Children’s Video Game Publisher Releases Game Based on the Top Rated Kids Show Dragon Tales from Sesame Workshop and Sony Pictures Family Entertainment Group

Burlington, MA – November 22, 2000, NewKidCo International Inc. (OTC BB: NKCIF: TSE: NKC) announced today the release of Dragon Tales – Dragon Seek for the PlayStation game console. Jam packed with four huge game play environments, lots of fun, original songs from the show and challenging games, NewKidCo’s Dragon Seek invites kids to join all their favorite Dragon Tales characters in Dragon Land for endless hours of fun and excitement. Dragon Seek is based on the top rated kids show Dragon Tales, co-produced from two of the world leaders in children’s entertainment – Sesame Workshop and Sony Pictures Family Entertainment Group. The program airs on PBS.

“Staying true to the mission of the phenomenally popular series, our Dragon Tales video game encourages young children to explore new and challenging experiences, to use creativity in solving problems, all in a magical and fascinating environment” said Henry Kaplan, Chief Executive Officer of NewKidCo.

Game Overview
It’s Hide & Seek with all of your friends in Dragon Land! Keep your eyes open, those friendly dragons are likely to be hiding anywhere. Play as Emmy, or her brother Max, as you seek out Cassie, Ord, Zak & Wheezie and other dragon friends – and if you need help, Quetzal is there to lend a hand. Throughout the game you’ll fly with the dragons and get a “dragon’s eye” view of Dragon Land! All along the way, be sure to collect Dragonberries so you can play in the game’s bonus sing-along mode that includes four original songs from the television show! A storybook feature will let you replay the highlights from your Dragon Seek adventures! You also can save your Storybook to a memory card so that you can review all your best highlights with your friends and family. Produced especially for kids ages three to six, you can choose from a variety of different skill levels and four Dragon Land environments.

Dragon Tales creates an enchanting world and invites viewers to play and learn along with six-year-old Emmy, her four-year-old brother Max and their dragon friends as they take on a variety of challenges. In just one year, Dragon Tales has emerged as one of the most popular children’s series beloved by youngsters and their parents, alike. The show launched last September with the strongest 1st month ratings on PBS in over five years. It remains one of the top rated shows on PBS and in several markets it has been ranked the number one show with preschoolers. The program airs daily on PBS in both English and Spanish.

Sesame Workshop is a non-profit educational organization committed to maximizing the power of media as an educational force in the lives of children. Its products include television, online, CD-ROMs, magazines, books, film, community outreach, and licensing. Best known as the creators of Sesame Street — now in its 31st season on PBS — the Workshop produces programming that has been enjoyed in 148 countries, including 20 co-productions reflecting local languages, customs and educational needs. With Sony Pictures Family Entertainment, the Workshop recently launched Dragon Tales on PBS. Several of the Workshop’s earlier award-winning programs, including The Electric Company, 3-2-1 Contact, and Square One TV, can now be found on Noggin, the 24 hour per day kids’ thinking channel, a joint venture between the Workshop and Nickelodeon. Find the Workshop online at www.sesameworkshop.org, www.sesamestreet.com, and www.stickerworld.org.

Sony Pictures Family Entertainment Group is a division of Sony Pictures Entertainment. Sony Pictures’ global operations encompass motion picture production and distribution, television programming and syndication, home video acquisition and distribution, operation of studio facilities, development of new entertainment products, services and technologies and distribution of filmed entertainment in 67 countries.

About NewKidCo International:

NewKidCo International Inc. (OTC BB: NKCIF; TSE: NKC) publishes video games for young children. NewKidCo’s mission is to become the leading provider in the children’s video game category with such licensed properties as Sesame Street® from Sesame Workshop®, Winnie The Pooh®, Doug, Disney Classic characters and Mulan from Disney, Dragon Tales from Sony Pictures Consumer Products/Sesame Workshop, Tom & Jerry® from Warner Bros. and Hello Kitty® from Sanrio. NewKidCo’s products are sold nationwide through the retail channel.

Dragon Tales is a registered trademark of Sesame Workshop/Sony Pictures Family Entertainment Group. PlayStation is a registered trademark of Sony Computer Entertainment America Inc.

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NEWKIDCO ANNOUNCES PROFITABLE THIRD QUARTER 2000

BURLINGTON, MA (November 27, 2000) – NewKidCo International Inc. (OTC BB: NKCIF; TSE: NKC), a leading publisher of video games for young children based on popular licensed characters, today announced strong quarterly revenue growth, both year-over-year and sequentially, as well as net income (U.S. GAAP), of 14% of revenues, reported Chief Executive Officer, Henry Kaplan. Revenues grew 252% over the third quarter 1999, from US $1.8 million to US $6.4 million, and sequential growth from the second quarter of 2000 also saw revenues increase from US $1.8 million to US $6.4 million. Net income (US GAAP) jumped to US$0.9 million, or $.04 per share, versus nil for the three months ended September 30, 1999.

“We believe this represents a significant period for NewKidCo”, stated Henry Kaplan. “Based on our continued confidence in our operating performance, we expect increases in revenues and profitability for the fourth quarter in excess of those experienced in both the previous quarter and in the seasonally more comparable fourth quarter of fiscal 1999. While the company has achieved profitable operations, we continue to seek additional debt and equity financing to fulfill our capital needs. Such financing remains necessary for the company and will allow us to capitalize on the tremendous opportunities that are available to us with our expansive portfolio of popular children’s characters. The company has not met a number of our advance payments with our licensors. We have, however, reached verbal understandings with our licensors for revised payment schedules, which coincide more closely with the company’s anticipated product launch schedule and which we anticipate being able to meet”.

Third Quarter Financial Highlights (Canadian GAAP)

Revenue increased to US$6.4 million from US$1.9 million for the three months ended September 30, 1999, up 242% over the prior period.
Net income was US$0.8 million, or $.04 per share, versus net income of nil for the three months ended September 30,1999 (a loss of US$0.5 million or US$.04 per share was from continuing operations).
Gross margins were 52%, up from 36% in the third quarter of 1999.
The implementation of NewKidCo’s International distribution deal with Ubi Soft Entertainment S. A. has resulted in the Company’s first-ever non North American royalties.
Third Quarter Financial Highlights (US GAAP)

Revenue increased to US$6.4 million from US$1.8 million for the three months ended September 30, 1999, up 252% over the prior period.
Net income was US$0.9 million, or $.04 per share, versus net income of nil for the three months ended September 30, 1999 (a loss of US$.04 million or US$.03 per share was from continuing operations).
The growth in revenue and margin, compared with last year, is a result of two main factors: NewKidCo’s successful transition to its own sales and distribution channels in North America, and the addition of its first royalties from the International distribution agreement with Ubi Soft Entertainment S. A. . Moreover, the continuing retail sales of Disney’s Winnie the Pooh: Adventures in the 100 Acre Wood for Game Boy Color, and the release of Tigger’s Honey Hunt for the PlayStation game console in late September also were major contributors. Tigger’s Honey Hunt for Nintendo 64 shipped late October. The rest of the companies new titles, including Tom & Jerry for PlayStation, Nintendo 64 and Game Boy Color have already or are expected to ship during the fourth quarter. Two titles based upon the new children’s breakaway hit television show, Dragon Tales, have already or are also planned to be released. In addition, a Game Boy Color title based on Disney’s popular character, Doug, is scheduled for release in the fourth quarter. Scheduled for the first quarter of 2001 is a PlayStation title based Disney’s classic character, Goofy.

The Company now has a substantial line-up of highly visible and globally popular, evergreen titles, which will continue to attract a growing number of young gamers. It believes that the introduction of new backward compatible formats such as PlayStation 2 and Game Boy Advance, will only increase the potential market for NewKidCo’s current children’s games while the demand for young children’s wholesome entertainment for PlayStation, Nintendo 64, and Game Boy Color will continue to be strong throughout 2001.

The Company is already in development on multiple titles for multiple platforms for launch in 2001, based on Steven Spielberg’s E.T. the Extra Terrestrial. E.T. is Universal Studios’ largest grossing film in their history and is scheduled for a 20th anniversary theatrical re-release in the Spring of 2002 that will include never-seen-before footage as well as state-of-the-art computer generated enhancements of the original Oscar winning visual effects. The Company is planning a full line of E.T. games for PlayStation One, the new PlayStation 2; Game Boy Color, the new Game Boy Advance and Game Cube and Microsoft’s “X Box” as part of its 2001- 2002 line up.

About NewKidCo International Inc.

NewKidCo International Inc. (OTC BB: NKCIF; TSE: NKC) publishes video games for young children on “next generation” game console systems. NewKidCo’s mission is to become the leading provider in the children’s video game category with such licensed properties as Sesame Street® from Children’s Television Workshop®, Winnie The Pooh®, Doug, Disney Classic characters and Mulan from Disney, Dragon Tales from Sony Pictures Consumer Products/Children’s Television Workshop, Tom & Jerry® from Warner Bros. and Hello Kitty® from Sanrio. NewKidCo’s products are sold nationwide through the retail channel. To learn more, visit http://www.newkidco.com.

PlayStation is a registered trademark of Sony Computer Entertainment Inc. Nintendo, Game Boy and Game Boy Color are registered trademarks of Nintendo of America Inc. All other names are trademarks or registered trademarks of their respective companies.

Forward-looking statements in this release are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that all forward-looking statements involve risk and uncertainties, including without limitation risks related to the Company’s ability to raise additional financing, risks of intellectual property rights and litigation, risks in technology development and commercialization, risks in product development and market acceptance of and demand for the Company’s products, risks of downturns in economic conditions generally, risks associated with competition and competitive pricing pressures, risks associated with foreign sales, risks associated with the sell-through of products in the sales channels, risks associated with customer concentration and other risks detailed in the Company’s filings with the Securities and Exchange Commission.

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NEWKIDCO AND UBI SOFT EXTEND INTERNATIONAL PUBLISHING AGREEMENT FOR NEWKIDCO’S LINE-UP OF POPULAR CHILDREN’S VIDEO GAMES

Worldwide Publishing Leader, Ubi Soft to bring NewKidCo’s E.T. The Extra-Terrestrial and next generation Tom & Jerry Video Games to Kids around the World

BURLINGTON, MA — JANUARY 24, 2001 — NewKidCo International Inc. (OTC BB: NKCIF; TSE : NKC) and Ubi Soft® Entertainment announced today that they have extended their existing strategic partnership. The extension to the original July 2000 agreement grants powerhouse publisher, Ubi Soft, the international publishing rights for NewKidCo’s eagerly awaited line of E.T. The Extra-Terrestrial titles as well as new Tom & Jerry® titles for all PAL territories which include Europe, Australia, New Zealand and South Africa. The amendment continues the highly successful relationship for 2001 and 2002 and covers 13 new games.

Under the extended agreement, Ubi Soft will also continue to distribute NewKidCo’s new and existing video game titles, based on licensed characters from Disney Interactive, Sesame Workshop, Sony Pictures Consumer Products, and others, for the PlayStation® game console and Nintendo’s GAME BOY™Color platforms in all PAL territories throughout the world.

In regard to the announcement, Henry A. Kaplan, Chief Executive Officer of NewKidCo International Inc. stated, “We are very pleased to announce the expansion of our partnership with Ubi Soft, one of the premier publishers and leading players in the video game industry world-wide. The new games covered under the extension of the agreement are based on classic, time-honored properties that continue to enjoy phenomenal global popularity and interest – E.T. The Extra-Terrestrial, one of the top grossing and most beloved feature films of all time and Tom & Jerry, the world’s undisputed favorite cartoon duo.”

Yves Guillemot, CEO of Ubi Soft Entertainment added “Ubi Soft consistently chooses outstanding partners that offer a selection both of widely renowned characters and sensational new games. The extension of Ubi Soft’s deal with NewKidCo is important, because it affords us the opportunity to bring two landmark character licenses to children around the world. Regardless of the language they speak or the culture of which they are a part, children everywhere recognize and identify with E.T. and Tom & Jerry. The fact that the E.T. game corresponds with the long-awaited re-release of E.T. adds an extra dimension of excitement to this partnership, and Ubi Soft is proud to be a part of it.”

About Ubi Soft Entertainment

Ubi Soft Entertainment is an international producer, publisher and distributor of interactive entertainment products. A leading company in the multimedia industry, Ubi Soft’s strong and diversified lineup has grown considerably, as has Ubi Soft itself. As well as steadfastly continuing to partner with several high-profile companies, Ubi Soft has also confirmed its presence on the global market by developing its own exceptional properties. Founded in 1986 in France, Ubi Soft is now present on every continent, both through offices in 18 different countries including the United States, Brazil, Morocco, Germany and China and through sales of products in a total of 52 countries. The group is dedicated to delivering high-quality, cutting-edge video game titles to consumers around the world. Ubi Soft generated a turnover of FF 1.2 billion for the 1999/2000 fiscal year, up 40.7% from the previous year, and enjoyed a net consolidated income of FF 71.8 million, up 75.2% over 98/99. To learn more, visit www.ubisoft.com.

About NewKidCo International

NewKidCo International Inc. (OTC BB: NKCIF; TSE: NKC) publishes video games for young children. NewKidCo’s mission is to become the leading provider in the children’s video game category with such licensed properties as Sesame Street® from Sesame Workshop®, Winnie The Pooh®, Doug, Disney Classic characters and Mulan from Disney, Dragon Tales from Sony Pictures Consumer Products/Sesame Workshop, Tom & Jerry® from Warner Bros., and Hello Kitty® from Sanrio. NewKidCo’s products are sold nationwide through the retail channel.

E.T. The Extra-Terrestrial is a trademark and copyright of Universal Studios. Licensed by Universal Studios Licensing, Inc. All Rights Reserved. TOM AND JERRY and all related characters and elements are trademarks of Turner Entertainment Co. ©2000. Game Boy Color is a trademark of Nintendo of America Inc. © 1989, 1998 Nintendo of America Inc. PlayStation is a registered trademark of the Sony Computer Entertainment Inc. All other names are trademarks or registered trademarks of their respective companies.

Forward-looking statements in this release are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that all forward-looking statements involve risk and uncertainties, including without limitation risks related to the Company’s ability to raise additional financing, risks of intellectual property rights and litigation, risks in technology development and commercialization, risks in product development and market acceptance of and demand for the Company’s products, risks of downturns in economic conditions generally, risks associated with competition and competitive pricing pressures, risks associated with foreign sales, risks associated with the sell-through of products in the sales channels, risks associated with customer concentration and other risks detailed in the Company’s filings with the Securities and Exchange Commission

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NEWKIDCO ANNOUNCES RECORD INCOME AND RECORD CASH GENERATED FROM OPERATIONS FOR FOURTH QUARTER 2000

Younger Audiences Generating Record Growth Rates

NEW YORK, NY (April 10, 2001) – NewKidCo International Inc. (OTC BB: NKCIF; TSE: NKC), announces fourth quarter and year end 2000 results (under Canadian GAAP in U.S. dollars). Revenues for the fourth quarter increased 50% over the fourth quarter 1999, to a record of $18.3 million and net income increased 567% over the fourth quarter 1999, to a record $2.0 million or $.09 per share (1999 – .3 million or $.02 per share). Cash generated (positive) from operating activities for the fourth quarter 2000 was $.3 million versus $2.1 million in cash used (negative) for the same period in 1999. For the twelve months ended December 31, 2000 cash generated from operating activities was $1.0 million versus $.2 million in cash used for the twelve months ended December 31, 1999.

For the twelve months ended December 31, 2000, the Company reported revenue of $26.0 million versus $22.5 million for the twelve months ended December 31, 1999. The Company reported a net loss of $7.7 million or $.33 per share, for the twelve months ended December 31, 2000, versus net income of $.5 million or $.03 per share for the twelve months ended December 31, 1999.

“As a direct result of setting up our own North American sales and distribution network as of July 11, 2000, we are very pleased to report two consecutive profitable quarters for the second half of 2000. To be specific, we incurred a loss of $10.6 million in the first 6 months of 2000 versus income of $2.9 million in the second half of the year”, stated Henry Kaplan, Chief Executive Officer. “We are on track towards continuing profitability, as the prior distribution issues that impacted us in the first half of 2000 are safely behind us. In addition to our North American distribution efforts, we have also seen a continued increase in royalty revenues from European business through our partner, Ubi Soft Entertainment S.A.”

The Company released nine new titles in 2000 including: Winnie the Pooh and Tigger based games for PlayStationÒ, NintendoÒ 64 and Game BoyÒ Color, Tom and Jerry for PlayStation, Nintendo 64 and Game Boy Color, Dragon Tales for PlayStation and Game Boy Color and Disney’s Doug for Game Boy Color.

Pursuant to the private placement financing closed last year, July 31, 2000, the Company is pleased to advise that it has obtained, on April 2, 2001, a receipt for a final prospectus from the securities commissions in Ontario, Alberta, British Columbia and Saskatchewan, qualifying for distribution, the securities previously issued.

“Our focus on the under 12 year old segment has placed the company in the right place at the right time as the industry trends towards this younger audience and reports record growth rates”, adds Kaplan. “The prospects for this year are extremely encouraging”.

About NewKidCo International Inc.

NewKidCo International Inc. (TSE:NKC ; OTC BB:NKCIF), head quartered in New York City, New York, publishes children’s video games based on popular licensed characters, for interactive entertainment game systems from Sony, Nintendo and Microsoft. NewKidCo publishes and distributes their products directly in North America and in Europe through distribution partner, Ubi Soft Entertainment SA. For more information please visit www.newkidco.com

Investor Relations:
Henry Kaplan
CEO
212-581-1555 ext.224
investor@newkidco.com

Robert Leopold
VP of Finance and Administration
781-487-7170 ext. 111
investor@newkidco.com

Press material can be accessed at http://www.newkidco.com

PlayStation is a registered trademark of Sony Computer Entertainment America Inc. Nintendo, Game Boy, Game Boy Color and Game Boy Advance are registered trademarks of Nintendo Corporation. All other trademarks are property of their respective owners.

Forward-looking statements in this release are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that all forward-looking statements involve risk and uncertainties, including without limitation risks related to the Company’s ability to raise additional financing, risks of intellectual property rights and litigation, risks in technology development and commercialization, risks in product development and market acceptance of and demand for the Company’s products, risks of downturns in economic conditions generally, risks associated with competition and competitive pricing pressures, risks associated with foreign sales, risks associated with the sell-through of products in the sales channels, risks associated with customer concentration and other risks detailed in the Company’s filings with the Securities and Exchange Commission

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NEWKIDCO ANNOUNCES 2001 VIDEO GAME LINEUP SPOTLIGHTING SPORTS AND ADVENTURE

New Video Game Titles Featuring Favorite Kid Franchises Reflect Kids’ Interest in More Interactive, Animated Action

New York, NY – April 12, 2001 – NewKidCo International Inc. (OTC BB: NKCIF; TSE: NKC) announced today the company’s 2001 all-star lineup of hand-held and console video game titles produced especially for kids.

NewKidCo’s eagerly awaited new titles feature all-time kid favorite characters and properties including Tom and Jerry™, Disney’s Goofy, the lovable Dragon Tales™ and Sesame Street™ crews, as well as a full lineup of titles based on E.T. The Extra-Terrestrial, in advance of the 2002 twentieth anniversary release of America’s most beloved family movie of all-time – featuring new, never-before-seen footage and digitally enhanced character artwork.

“Our 2001 lineup is the most exciting and groundbreaking video game series we’ve offered to date”, said Henry Kaplan, Chief Executive Officer of NewKidCo. “Our new titles offer kids competitive game play and great video game action, the two things that all game players desire.”

NewKidCo will preview and hold personal and group demonstrations for its 2001 Lineup at the upcoming Electronic Entertainment Expo (E3), the epicenter of the interactive entertainment industry, taking place May 17-19, 2001 in Los Angeles. NewKidCo’s booth number is 2116 and can be found at West Hall.

Here’s a sneak peak at the titles scheduled for preview and demos at E3 in May and their expected release dates:

Disney’s Goofy’s Fun House (PlayStation® One) -May 2001
Kids will have a goofy good time as they search all over Goofy’s house, yard and throughout town to collect missing items and be rewarded with 6 full-length classic Goofy cartoons. Includes five mini games…golfing, skiing, fishing and more.

Sesame Street Sports (PlayStation One and Game Boy® Color) – June/July 2001
It’s sports-action made just for kids! Sesame Street Sports combines the excitement of big kids’ extreme sports video games with age appropriate controls and three skill levels for young children.

E.T.: Digital Planner (Game Boy Color) – August 2001
E.T.: Digital Planner combines the best features of today’s leading PDA’s with animation, pictures, color, music, games and fun… all with an extra terrestrial “techno feel.”

E.T.: The Extra-Terrestrial (Game Boy® Advance) – September 2001
E.T.: The Extra-Terrestrial brings kids the entire E.T. adventure! It all begins with E.T. stranded in the forest at night, being chased by government agents and ends with him being picked up by his long over-due spaceship and saying good-bye to his new friend Elliot.

E.T.: Escape from Planet Earth (Game Boy Color) – October 2001
E.T.: Escape from Planet Earth is an action-adventure and puzzle game which features both E.T. and Elliot working together to find the necessary parts to build a transmitter that will enable E.T. to “phone home.”

E.T.: Interplanetary Adventure (PlayStation One) – October 2001
E.T.: Interplanetary Adventure features E.T. being sent to various planets, across the galaxy, to deal with environmental emergencies threatening each planet’s existence.

E.T. & The Cosmic Garden (Game Boy Color) – October 2001
E.T. & The Cosmic Garden is a real-time adventure game in which E.T. manages a space-age botanical laboratory. He must learn to deal with a host of “unique” inhabitants (some friendly and some not so friendly), mechanical failures and a variety of other unpredictable intergalactic challenges.

Tom and Jerry: The Magic Ring (Game Boy Advance) – October 2001
Based on Warner Bros. much anticipated video release of the same name, Tom and Jerry’s first outing on Game Boy Advance combines combat and story modes for two unique types of game play.

Dragon Tales Adventures (Game Boy Color) – September 2001
It’s off to Dragon Land in this magical “gentle adventure” game featuring all the things kids love best about this top ranked PBS show… like flying, wishing, exploration, having fun with friends and obtaining goals.

During E3 2001, NewKidCo will also preview some titles from its 2002 lineup – a new, power-packed variety that feature some of the most familiar and best loved characters – each possessing universal appeal! Here’s a sneak peak at a few of the titles for first half of 2002:

Tom and Jerry in the Big Brawl (PlayStation® 2) – expected release March 2002
This beat-em-up incorporates a sense of humor rarely seen in video games and features multiple highly interactive themed arenas and eleven crazy characters from this Oscar winning cartoon series.

E.T.: Return to the Green Planet (PlayStation 2) – expected release March 2002
E.T.: Return to the Green Planet is based on a story that was the inspiration for what was to be the sequel to on E.T. The Extra-Terrestrial. This adventure follows E.T. as he returns to his home planet and soon realizes that things are not that same as they used to be, before he traveled to Earth and met his new friend Elliot.

E.T. & The Cosmic Garden (PlayStation 2) – expected release July 2002
The Cosmic Garden is a real-time adventure game, which features E.T. trying to collect 128 of the most unique, most mischievous, most amazing plants from around the galaxy. He then must grow these plants in his spacecraft’s green house, while being very careful not to improperly “crossbreed” any that could result in the creation of a disastrous new species.

For the second half of 2002, the Company plans to continue to extend it’s popular portfolio of characters to next-generation video game systems including, Microsoft’s XBox and Nintendo’s GameCube, as well as continuing to develop additional titles for Game Boy Advance, PlayStation One and PlayStation 2.

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NEWKIDCO AND LITTLE LEAGUE BASEBALL INK MULTI-YEAR, MULTI-PLATFORM DEAL

NewKidCo Scores With Little Leaguers As It Delivers Interactive Baseball Fun With Its 2002 Line-up Of Little League Baseball Video Game Titles

New York, NY -May 10, 2001 – NewKidCo International Inc. (OTC BB: NKCIF; TSE: NKC) announced today that the company has entered into a worldwide multi-year, multi-platform deal with Little League Baseball to launch four video game titles in 2002, designed to offer boys and girls an interactive Little League Baseball environment.

“This is a home run”, said Hank Kaplan, CEO of NewKidCo. “We are thrilled by the opportunity to work with Little League Baseball to bring the excitement of new 3D and interactive technologies to millions of kids who love their all-time favorite sport. We are confident that our long-term relationship with Little League Baseball will produce future titles that will appeal to new generations of Little Leaguers in the U.S. and the world.”

“Our long term goals for licensing the Little League marks reflect our philosophy – find good partners who understand our commitment to children and share the values consistent with providing children wholesome, fun activities,” said V. Jud Rogers, Little League’s Director of Marketing and Public Relations. “What attracts us to NewKidCo is that their entire focus is on products that appeal to younger video game enthusiasts, allowing children to enjoy baseball in an interactive environment.”

NewKidCo will utilize the Little League logos and the nine baseball characters in authentic games that will employ Little League Baseball rules and regulations. Kids will be able to experience all aspects of the sport at different skill levels allowing the games to appeal to a broader audience. With Little League’s “seal of approval”, kids will enjoy exciting and challenging games while parents will welcome a wholesome activity for their sons and daughters. “We are looking forward to working with Little League Baseball and its other licensees and sponsors, in developing innovative and exciting co-promotions that will build awareness for the Little League program and our products,” said Allan Blum, Vice President of Marketing at NewKidCo.

This new licensing relationship underscores NewKidCo’s commitment to creating exceptionally unique and distinctive titles that capitalize on developing trends, once again, making NewKidCo a pioneer within the children’s video game industry. “The combined knowledge and expertise of these two organizations will generate a product that kids will enjoy and parents will embrace,” said Tina Morris, Executive Director of Sales and Marketing at SloaneVision Unlimited, Little League’s retail licensing agent.

The first two titles will be released for PlayStation and Game Boy Advance in the spring of 2002, just as Little Leaguers are warming up for the 2002 season. Subsequent titles will be for the GAMECUBE and PlayStation 2. The games, which are targeted to six to 14 year-olds, will primarily be distributed to mass market accounts and specialty stores.

About NewKidCo International Inc.

NewKidCo International Inc. (TSE:NKC ; OTC BB:NKCIF), head quartered in New York City, New York, publishes children’s video games based on popular licensed characters, for interactive entertainment game systems from Sony, Nintendo and Microsoft. NewKidCo publishes and distributes their products directly in North America and in Europe through distribution partner, Ubi Soft Entertainment SA. For more information please visit www.newkidco.com

About Little League Baseball

Little League Baseball is the world’s largest organized youth sports program. Approximately 2.9 million children play Little League Baseball and Softball in all 50 U.S. States and 103 other countries, led by more than a million adult volunteers. For more information on Little League Baseball, visit www.littleleague.org.

Forward-looking statements in this release are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that all forward-looking statements involve risk and uncertainties, including without limitation risks related to the Company’s ability to raise additional financing, risks of intellectual property rights and litigation, risks in technology development and commercialization, risks in product development and market acceptance of and demand for the Company’s products, risks of downturns in economic conditions generally, risks associated with competition and competitive pricing pressures, risks associated with foreign sales, risks associated with the sell-through of products in the sales channels, risks associated with customer concentration and other risks detailed in the Company’s filings with the Securities and Exchange Commission

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NEWKIDCO ANNOUNCES 2001 – 2002 LINE UP OF EXCLUSIVE E.T. THE EXTRA-TERRESTRIAL VIDEO GAME TITLES

NewKidCo Partners with Universal Studios to Welcome E.T. Back to the Silver Screen for its 20th Anniversary Return to Theaters with a Full Portfolio of Video Game Titles

New York, NY – May 14, 2001 – Leading children’s video game publisher, NewKidCo International Inc. (OTC BB: NKCIF; TSE: NKC) announces plans to release a portfolio of E.T. The Extra-Terrestrial video game titles for multiple console and hand held platforms. Inspired by Steven Spielberg’s 1982 classic, NewKidCo’s “E.T.” titles are planned to release in three phases starting in September 2001 through the end of 2002, hitting two holiday selling seasons, in conjunction with the March 2002 theatrical re-release of the film in celebration of its 20th anniversary.

NewKidCo entered into a multi-year agreement with Universal Studios Consumer Products Group and Amblin Entertainment last year to develop and publish interactive entertainment titles timed to the beloved film’s big screen return.

NewKidCo ‘s “E.T.” products will be developed for the popular existing and next-generation console and hand-held video game platforms including PlayStation®, PlayStation® 2, Nintendo Game Cube©, Microsoft’s XBox©, Game Boy® Color, and Game Boy© Advance.

Paul Samulski, EVP & Chief Creative Officer of NewKidCo International Inc. comments, “I believe that our creative direction for the development of the E.T. products will surprise a lot of people. We are definitely not going to be using a ‘you’ve seen the movie, now play the game’ approach. Although all of our ideas will have their basis in the original E.T. story, our new interactive storylines will introduce players to many things they have never seen before, such as E.T.’s home planet, some exciting powers that E.T. possesses, and an assortment of intergalactic ‘evil doers’ who will stop at nothing in preventing E.T. from accomplishing his many missions. And what are these missions? Well, obviously I can’t tell you that…but I will say that they are all ‘feel good’ missions with E.T. trying to bring environmental peace and harmony to the universe.”

The exciting titles scheduled for release are:

E.T.: Digital Planner Game Boy® Color Q3 2001
E.T. The Extra-Terrestrial Game Boy® Advance Q4 2001
E.T.: Escape from Planet Earth Game Boy® Color Q4 2001
E.T: Interplanetary Mission PlayStation® One Q4 2001
E.T. & The Cosmic Garden Game Boy® Color Q1 2002
E.T.: Return to the Green Planet PlayStation®2 Q1 2002
E.T. & The Cosmic Garden PlayStation®2 Q3 2002

“We are very pleased and excited by the opportunity to work with Universal Studios and Amblin Entertainment to reintroduce this perennial favorite through the new interactive technologies. Few movies have inspired laughter and tears to billions around the world, as much as E.T.,” stated Hank Kaplan, CEO of NewKidCo.

“E.T., as one of our most popular and cherished properties, required we find an exceptionally dedicated and creative interactive partner,” said Nancy Cushing-Jones, president of publishing rights, Universal Studios Consumer Products Group. “We are delighted that NewKidCo has agreed to produce a uniquely focused and creative range of interactive product for E.T. We are pleased to be working so closely with NewKidCo on such an exciting line up.”

The 20th Anniversary presentation of E.T. The Extra-Terrestrial will include never-before-seen footage, state-of-the-art computer-generated enhancements and a digitally-remixed soundtrack.

Directed by Spielberg from a screenplay by Melissa Mathison and produced by Spielberg and Kathleen Kennedy, E.T. is the touching story of a lost little visitor from another planet who is befriended and protected by a young boy. Together, they find a way to return the young alien home. The film co-starred Dee Wallace-Stone, Henry Thomas, Peter Coyote, Robert MacNaughton and Drew Barrymore.

The film, originally released in June 1982, garnered 4 Academy Awards® and earned more that $700 million in worldwide box office. E.T. The Extra-Terrestrial is Universal Pictures’ all-time highest grossing film domestically and inspired one of the most successful licensing programs in the history of the studio.

About NewKidCo International Inc.

NewKidCo International Inc. (TSE:NKC ; OTC BB:NKCIF), head quartered in New York City, New York, publishes children’s video games based on popular licensed characters, for interactive entertainment game systems from Sony, Nintendo and Microsoft. NewKidCo publishes and distributes their products directly in North America and in Europe through distribution partner, Ubi Soft Entertainment SA. For more information please visit www.newkidco.com

About Universal Studios Consumer Products Group

Universal Studios Consumer Products Group is a unit of Universal Studios (www.universalstudios.com), a part of CANAL+, the TV and Film division of Vivendi Universal, a new global leader in media and communications.

E.T. The Extra Terrestrial is a trademark and copyright of Universal Studios. Licensed by Universal Studios, Licensing, Inc. All rights reserved.

All other names are trademarks or registered trademarks of their respective companies. Forward-looking statements in this release are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that all forward-looking statements involve risk and uncertainties, including without limitation risks of intellectual property rights and litigation, risks in technology development and commercialization, risks in product development and market acceptance of and demand for the Company’s products, risks of downturns in economic conditions generally, risks associated with competition and competitive pricing pressures, risks associated with foreign sales, risks associates with the sell-through of products in the sales channels, risks associated with customer concentration and other risks detailed in the Company’s filings with the Securities and Exchange Commission.

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PARENTS’ CHOICE FOUNDATION GRANTS PRESTIGIOUS “APPROVAL” DESIGNATION TO FIVE NEWKIDCO VIDEO GAMES

Nation’s Oldest Authority on Children’s Media “Approves” Doug’s Big Game, Dragon Tales- Dragon Seek, Winnie The Pooh: Adventures in the 100 Acre Wood and Tigger’s Honey Hunt

NEW YORK, NY – June 25, 2001 – Proving once again that NewKidCo is the leading publisher of video games for young gamers, five NewKidCo (OTC BB: NKCIF; TSE: NKC) video games were accredited by Parents’ Choice Foundation, the nation’s oldest and most respected authority on children’s media. Doug’s Big Game for Game Boy® Color, Dragon Tales – Dragon Seek for the PlayStation® game console, Winnie the Pooh: Adventures in the 100 Acre Wood for Game Boy® Color, Tigger’s Honey Hunt for PlayStation® and Tigger’s Honey Hunt for Nintendo 64ã received Parents’ Choice Foundation’s Spring 2001 “Parents’ Choice Approved” Award. The Parents’ Choice Foundation received more than 2,000 entries this spring with less than 270 products earning any level of commendation.

“We’re thrilled that so many of our titles received the ‘Parents’ Choice Approved Award’ from such a notable organization,” stated Henry Kaplan, CEO NewKidCo. “We are particularly gratified because the only video games to receive this acclamation were games from NewKidCo. We know that kids love these games and this recognition helps assure parent’s of the quality of the NewKidCo titles.”

The Parents’ Choice Approved titles from NewKidCo are:

Doug’s Big Game for Game Boy® Color puts players in Doug’s world as they interact with all 15 characters from this highly popular TV cartoon.
Dragon Tales: Dragon Seek for PlayStation® lets kids join all their favorite Dragon Tales characters in Dragon Land for games of hide & seek, sing-alongs, and a chance to create their own story books.
Winnie the Pooh: Adventures in the 100 Acre Wood for Game Boy® Color is the first-ever Winnie the Pooh video game, which allows kids to play as Pooh, Tigger or other characters in more than 15 adventures and mini-games.
Disney’s Tigger’s Honey Hunt for PlayStation® and Nintendo 64® lets kids help save the day for Tigger, who needs to find more honey for Pooh’s party. The games contain nine levels, three mini games, bonus bounces, hidden levels and more.
About Parents’ Choice Foundation

Founded in 1978, Parents’ Choice Foundation is the nation’s oldest not-for-profit evaluator of children’s books, videos, toys, audios, computer software, television, and magazines. The Foundation’s mission is to provide parents with information to participate wisely in their children’s learning. Parents’ Choice has no commercial ties, which allows it to maintain its twenty-three year tradition of an independent voice. Since its inception, the foundation has donated more than 425,000 books, toys, computer software, and videos to schools, libraries, and pediatric hospitals via corporate grants and the generosity of public-spirited volunteers.

About NewKidCo International Inc.

NewKidCo International Inc. (TSE:NKC ; OTC BB:NKCIF), head quartered in New York City, New York, publishes children’s video games based on popular licensed characters, for interactive entertainment game systems from Sony, Nintendo and Microsoft. NewKidCo publishes and distributes their products directly in North America and in Europe through distribution partner, Ubi Soft Entertainment SA. For more information please visit www.newkidco.com

PlayStation is a registered trademark of Sony Computer Entertainment America, Inc. All other names are trademarks or registered trademarks of their respected companies.

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NEWKIDCO AND DISNEY INTERACTIVE OPEN THE DOOR TO DISNEY’S GOOFY’S FUN HOUSE FOR THE PLAYSTATION GAME CONSOLE

Premier Kid’s Video Game Publisher Gives Young Gamers the Key to Interactive Excitement and Six Classic Disney Cartoons

NEW YORK – June 28, 2001 — NewKidCo International (OTC BB: NKCIF; TSE: NKC) and Disney Interactive today announced Disney’s Goofy’s Fun House for the PlayStationÒ game console. Available wherever video games are sold, this fully 3D game combines challenging gameplay and classic Disney entertainment.

“We are extremely proud to release this new game featuring Goofy,” said Henry Kaplan, Chief Executive Officer of NewKidCo. “This great character enjoys a phenomenal degree of global recognition which is sure to benefit the unique title.”

GAME OVERVIEW
Young gamers will not easily put down the controller, as they become immersed in the quirky, fun and challenging 3D gameplay of Disney’s Goofy’s Fun House. The hilarious interactive adventure starts out in Goofy’s house, where he discovers his prized photos are missing certain elements. Playing as Goofy, players must search Goofy’s house, inside and out, in an attempt to locate these pesky missing pieces and return them to the photos. Once a photo has been completely restored, the player is rewarded with a classic Goofy cartoon featuring the adventure around which the photo was taken. Kids will love searching for the missing pieces throughout the house, the basement, the garage and the garden. If that’s not enough, they can even take a ride into town with Goofy to search other areas where objects may be hidden. Produced especially for kids ages four and up, Disney’s Goofy’s Fun House features original character voices and music, and six classic Disney cartoons. Disney’s Goofy’s Fun House offers the young game enthusiast an unprecedented interactive challenge throughout its 15 different environments and five challenging mini games (ESRP: $19.99).

About Disney Interactive:

Disney Interactive, part of the Disney Consumer Products division of The Walt Disney Company, develops markets and globally distributes a wide variety of interactive entertainment, educational and sports CD-ROMs and video games. For more information on Disney Interactive’s products, visit www.disneyinteractive.com. ©Disney.

About NewKidCo International Inc.

NewKidCo International Inc. (TSE:NKC ; OTC BB:NKCIF), head quartered in New York City, New York, publishes children’s video games based on popular licensed characters, for interactive entertainment game systems from Sony, Nintendo and Microsoft. NewKidCo publishes and distributes their products directly in North America and in Europe through distribution partner, Ubi Soft Entertainment SA. For more information please visit www.newkidco.com

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RACE DOWN SESAME STREET WITH ELMO AND FRIENDS IN SESAME STREET SPORTS™ FOR THE PLAYSTATION® GAME CONSOLE AND GAME BOY® COLOR

First Sports-Action Video Games Designed Just For Young Kids Features Original Cast Voices

NEW YORK, NY – August 2, 2001 – Paving the way to Sesame Street, NewKidCo (OTC BB: NKCIF; TSE: NKC), the leading publisher of video games for young gamers, races Sesame Street Sports™ for the PlayStation® game console and Game Boy® Color to consumers. Now young sports fans can enjoy video game fun just like the big kids! The only “sports-action” game made specifically for young kids, Sesame Street Sports is scheduled for release in September at a suggested retail price of $19.99 for PlayStation® and $29.99 for Game Boy® Color.

Sesame Street Sports is an exciting opportunity for younger children to interact with their favorite Sesame Street pals including Elmo, Cookie Monster, Ernie, Grover, Telly and Zoe. Voiced by the original Sesame Street cast, players can choose from six different sporting events including steering Grover on his unicycle, shooting the rapids with Ernie in his bathtub, racing with Zoe on her Big Wheel, slipping and sliding with Telly on his downhill snow saucer, bouncing with Cookie Monster and guiding Elmo through town on his roller blades.

“We are happy to add this new and exciting title to our library of Sesame Workshop’s Sesame Street video games,” said Hank Kaplan, CEO of NewKidCo. “Sesame Street has proven itself to be one of the most trusted and valued brands for young kids and their parents. The games really bring home the fun these characters are associated with.”

Kids will delight in the “Up Close and Personal” interviews of all the contestants by their favorite host Big Bird. The game features a special verbal tutorial that shows even the youngest of gamers how to play by coaching them in the right direction. As an added bonus, the “Workout Room” depicts the characters exercising while reinforcing letters, numbers and colors.

NewKidCo will support the title with a full-scale marketing and public relations campaign, including sponsorship of the “Sesame Street Live” traveling entertainment production with national sweepstakes, signage, hand-outs, game kiosks and inclusion in all printed materials as well as radio promotions, a rebate offer inside a new Elmo’s World home video and a game demo in the fall 2001 PSOne Jampack, media demonstrations, sweepstakes and radio and online giveaways. Additionally, Sesame Street Sports will be supported with a national advertising campaign in Parent and Child Magazine, SesameStreet.com, NickJr.com and pop-out tops of Sesame Street tissue boxes.

KEY FEATURES:

Voices performed by the original Sesame Street cast members
14 fun and colorful race environments
Three different skill settings that are easily adjustable by child or parent
Special animation features such as Telly doing summersaults and Zoe popping wheelies
Sports anchors Big Bird and Elmo help the player throughout the courses
Tremendous re-playability with an assortment of activities and six characters to select from
Workout Room features basic learning skills
Sesame Workshop, a not-for-profit educational organization, creates innovative and engaging content to help all children reach their highest potential. For more than 30 years, the Workshop has been a global pioneer in educating and entertaining children through multiple media. The organization grounds its work in research to understand how media help children learn, develop and grow. Best known as the creators of Sesame Street and Dragon Tales airing on PBS, the Workshop continues to break new ground with Noggin, the only 24-hour kids’ thinking channel. Find the Workshop online at www.sesameworkshop.org.

NewKidCo (TSE:NKC; OTC BB: NKCIF), headquartered in New York City, New York, publishes children’s video games based on popular licensed characters, for interactive entertainment game systems from Sony Computer Entertainment, Nintendo and Microsoft. NewKidCo publishes and distributes their products directly in North America and in Europe through distribution partner, Ubi Soft Entertainment SA. For more information please visit www.newkidco.com.

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© 2001 Sesame Workshop. “Sesame Street”, Sesame Street Sports and their logos are trademarks of Sesame Workshop. All rights reserved.

Forward-looking statements in this release are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that all forward-looking statements involve risk and uncertainties, including without limitation risks of intellectual property rights and litigation, risks in technology development and commercialization, risks in product development and market acceptance of and demand for the Company’s products, risks of downturns in economic conditions generally, risks associated with competition and competitive pricing pressures, risks associated with foreign sales, risks associates with the sell-through of products in the sales channels, risks associated with customer concentration and other risks detailed in the Company’s filings with the Securities and Exchange Commission. Sesame Street Sports (cont’d)

NewKidCo Press Contacts:
Alissa Pinck Brenda Ciccone
NewKidCo Bender/Helper Impact
Tel: 212-581-1555 X229 Tel: 310-477-4647 X264
Fax: 212-265-1620 Fax: 310-478-7914
Email: alissa@newkidco.com Email: brenda_ciccone@bhimpact.com

NEWKIDCO INTERNATIONAL INC. ANNOUNCES SECOND QUARTER RESULTS AND THE SUCCESSFUL COMPLETION OF ITS CORPORATE RESTRUCTURING PLAN

NEW YORK– (BUSINESS WIRE)-August 29, 2001– NewKidCo International Inc. (OTC BB: NKCIF, TSE:NKC) today announced in U.S. dollars results for its second fiscal quarter ended June 30, 2001 and the successful completion of its corporate restructuring which began in the second half of 2000.

Revenues for the three months ended June 30, 2001 were $1.8 million, unchanged from the same period a year ago. The profit before a one-time restructuring charge was $26,000 or $.001 per fully diluted share. The company reported a net loss of $8.5 million or $.30 per fully diluted share including the one-time restructuring charge of $8.5 million versus a net loss of $6.8 million or $.34 per fully diluted share for the same period one year ago. This is the fourth consecutive quarter of positive cash flow from operations and growth in net profit over the same period a year ago, excluding the one-time charge.

The one-time restructuring charge in the second quarter of 2001 includes a final write-off of the company’s Internet investment, which is not expected to generate revenue in the near term, and prepaid development and licensing costs for titles not expected to contribute significant revenue beyond December 31, 2001. These are one-time charges for the year and are not expected to reoccur.

Mr. Henry A. Kaplan, Chief Executive Officer, stated, “our quarterly and year to date results are in line with our expectations. Our improved revenue comes directly from the shipment of one new title, Disney’s Goofy’s Fun House for the PlayStation game console, which has received outstanding reception from press and consumers, and strong international business. The one-time charge reflects our view of the current conditions facing our Internet investment and a more conservative cost-matching approach to anticipated revenues for titles published on older video game platforms introduced more than one year ago.”

The company has completed its corporate restructuring, highlighted by the relocation of corporate headquarters to New York City, and the appointment of Arthur Levine as President and COO. Additionally, NewKidCo has implemented a strong North American sales force and established a successful partnership with UbiSoft for international distribution in Europe, Australia and New Zealand. The company is also in discussions with publishers in Japan to distribute its games in the Far East.

Further, during the past year, the company secured several high-profile licenses, including E.T™. – The Extra-Terrestrial from Universal Studios and Amblin Entertainment, The Muppets™ from the Jim Henson Company and Little League Baseball.

The company’s business outlook is highly positive for the remainder of 2001 and 2002 with ten new titles debuting in the second half of this year and 13 titles planned for release throughout next year on existing and next-generation systems, including Game Boy® Advance, PlayStation® 2, NINTENDO GAMECUBE, and Microsoft’s Xbox. The 2002 line-up will feature games based on E.T. – The Extra-Terrestrial, Little League Baseball, Tom & Jerry™ from Warner Bros. and Dragon Tales™ from Sesame Workshop, as well as other properties currently in negotiation.

NewKidCo International Inc. (TSE:NKC; OTC BB: NKCIF), headquartered in New York City, New York, publishes children’s video games based on popular licensed characters, for interactive entertainment game systems from Sony, Nintendo and Microsoft. NewKidCo publishes and distributes their products directly in North America and in Europe through distribution partner, Ubi Soft Entertainment SA. For more information please visit www.newkidco.com.

NewKidCo Investor Relations: NewKidCo Press Contacts:
Alissa Pinck Brenda Ciccone
NewKidCo Bender/Helper Impact
Tel: 212-581-1555 X229 Tel: 310-477-4647 X264
Fax: 212-265-1620 Fax: 310-478-7914
Email: alissa@newkidco.com Email: brenda_ciccone@bhimpact.com

Forward-looking statements in this release are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that all forward-looking statements involve risk and uncertainties, including without limitation risks related to the Company’s ability to raise additional financing, risks of intellectual property rights and litigation, risks in technology development and commercialization, risks in product development and market acceptance of and demand for the Company’s products, risks of downturns in economic conditions generally, risks associated with competition and competitive pricing pressures, risks associated with foreign sales, risks associated with the sell-through of products in the sales channels, risks associated with customer concentration and other risks detailed in the Company’s filings with the Securities and Exchange Commission.

NEWKIDCO ANNOUNCES ITS FIRST E.T. THE EXTRA-TERRESTRIAL GAME AND TWO SESAME STREET SPORTS TITLES

NEW YORK, NY – September 28, 2001 -NewKidCo (OTC BB: NKCIF; TSE: NKC), the leading publisher of video games for young gamers, announced today that the following three titles are shipping – E.TTM. The Extra-Terrestrial for Game Boy Advance (priced at $39.99), the first in the company’s highly anticipated line of games based on one of the most beloved and successful films of all time which celebrates its 20th anniversary in March 2002 with a long-awaited re-release, and Sesame Street SportsTM for the PlayStation® game console and Game Boy® Color (available for $19.99 and $29.99, respectively).

“We are thrilled to launch our holiday line-up with these three titles,” said Hank Kaplan, NewKidCo CEO. “Each displays our commitment to creating quality, non-violent family entertainment, while also illustrating the diversity of our product catalog.”

E.TTM. The Extra-Terrestrial is a non-stop action-packed adventure game that captures the excitement and strength of the characters that made the film so popular and pits them against the same challenges faced in the film: assembling the transmitter to “phone home,” breaking E.T. out of quarantine and piloting the bikes through the tree tops.

Sesame Street SportsTM is the only sports-action game in the marketplace designed for younger children. Players can choose from six different sporting events including steering Grover on his unicycle, shooting the rapids with Ernie in his bathtub, racing with Zoe on her Big Wheel, slipping and sliding with Telly on his downhill snow saucer, bouncing with Cookie Monster and guiding Elmo through town on his roller blades.

NewKidCo’s remaining 2001 titles, as follows, are all in production or pending approval and are expected to ship in Q4:

E.T. Escape From Planet Earth for Game Boy Color
E.T. Digital Companion for Game Boy Color
E.T. Cosmic Garden for Game Boy Color
E.T. Interplanetary Adventure for the PlayStation game console
Tom and Jerry: The Magic Ring for Game Boy Advance
Dragon Tales: Dragon Adventures for Game Boy Color
Muppet Pinball Mayhem for Game Boy Advance
NewKidCo International Inc. (TSE:NKC; OTC BB: NKCIF), headquartered in New York City, New York, publishes children’s video games based on popular licensed characters, for interactive entertainment game systems from Sony, Nintendo and Microsoft. NewKidCo publishes and distributes their products directly in North America and in Europe through distribution partner, Ubi Soft Entertainment SA. For more information please visit www.newkidco.com.

NewKidCo Investor Relations: NewKidCo Press Contacts:
Alissa Pinck Brenda Ciccone
NewKidCo Bender/Helper Impact
Tel: 212-581-1555 X229 Tel: 310-477-4647 X264
Fax: 212-265-1620 Fax: 310-478-7914
Email: alissa@newkidco.com Email: brenda_ciccone@bhimpact.com

Forward-looking statements in this release are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that all forward-looking statements involve risk and uncertainties, including without limitation risks related to the Company’s ability to raise additional financing, risks of intellectual property rights and litigation, risks in technology development and commercialization, risks in product development and market acceptance of and demand for the Company’s products, risks of downturns in economic conditions generally, risks associated with competition and competitive pricing pressures, risks associated with foreign sales, risks associated with the sell-through of products in the sales channels, risks associated with customer concentration and other risks detailed in the Company’s filings with the Securities and Exchange Commission.

NEWKIDCO INTERNATIONAL INC. ANNOUNCES PROFITABLE THIRD QUARTER 2001

Fifth Consecutive Quarter
Of Net Profit And Positive Cash Flow

NEW YORK– (BUSINESS WIRE)-November 15, 2001– NewKidCo International Inc. (OTC BB: NKCIF, TSE:NKC) today announced in U.S. dollars results for its third fiscal quarter ended September 30, 2001. This is the fifth consecutive quarter of net profit and positive cash flow from operations.

Revenues for the three months ended September 30, 2001 were $5.1 million, down 20% from the same period a year ago. Net income was $.2 million vs. $.9 million for the three months ended September 30, 2000. Despite the somewhat reduced revenue as compared with last year, NewKidCo still returned a small profit by carefully maintaining cost controls to insure a positive bottom line.

The reduction from the same period a year ago is due primarily to lower than anticipated shipments on a new title released during the quarter. The slower sales were on an older “transition platform” that has shown signs of retail resistance during the second half of the year. This reluctance also contributed to lower than expected sales of existing library titles in the quarter.

The company took another positive step towards worldwide distribution by consummating a limited agreement with Success Corp. for Japanese distribution of (2) Tom and Jerry™ titles. NewKidCo hopes to extend this agreement to include its full range of titles, which will provide revenue growth and increased margins.

Mr. Arthur Levine, President and Chief Operating Officer, stated, “While our revenue was below expectations, I am buoyed by the reaction in the marketplace to our new titles that have shipped in the past 60 days. We expect to have full placement of all available titles for the holiday season and to finish the year on a strong note.”

The company has been releasing and will continue to release its full slate of new titles over the balance of the year, which will bring the total number of new releases for the year to nine. Included in this line-up are two Game Boy® Advance titles, one that is based on E.T™. The Extra-Terrestrial. The company will release four E.T. titles by the end of the calendar year, with at least one more expected before the theatrical re-release of the E.T. The Extra-Terrestrial movie in March of 2002.

NewKidCo’s business outlook is cautiously optimistic for the remainder of 2001 due to certain market factors including platform transition, which may impact upon year-end and fourth quarter results with respect to net revenue and net income. The outlook for 2002 is extremely positive. There are currently nine titles in development for 2002 release with another 4-8 titles in the planning stage (which could release in 2002). They are almost exclusively on next-generation systems, such as Game Boy Advance, PlayStation® 2, Nintendo GAMECUBE™ and Microsoft’s Xbox. The year’s line-up will feature new games based on E.T. The Extra-Terrestrial, Little League Baseball, Tom and Jerry and Dragon Tales™. In addition, there are multiple properties for which the company is currently in discussions that will add to NewKidCo’s already impressive catalog for the years to come.

NewKidCo International Inc. (OTC BB: NKCIF, TSE:NKC), headquartered in New York City, New York, publishes children’s video games based on popular licensed characters, for interactive entertainment game systems from Nintendo, Sony and Microsoft. NewKidCo publishes and distributes its products directly in North America, in Europe through distribution partner, Ubi Soft Entertainment SA. and in Japan through Success Corp. For more information please visit www.newkidco.com.

NewKidCo Investor Relations: NewKidCo Press Contacts:
Alissa Pinck Brenda Ciccone
NewKidCo Bender/Helper Impact
Tel: 212-581-1555 X229 Tel: 310-477-4647 X264
Fax: 212-265-1620 Fax: 310-478-7914
Email: alissa@newkidco.com Email: brenda_ciccone@bhimpact.com

Forward-looking statements in this release are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that all forward-looking statements involve risk and uncertainties, including without limitation risks related to the Company’s ability to raise additional financing, risks of intellectual property rights and litigation, risks in technology development and commercialization, risks in product development and market acceptance of and demand for the Company’s products, risks of downturns in economic conditions generally, risks associated with competition and competitive pricing pressures, risks associated with foreign sales, risks associated with the sell-through of products in the sales channels, risks associated with customer concentration and other risks detailed in the Company’s filings with the Securities and Exchange Commission.

NEWKIDCO SHIPS FIVE TITLES BASED ON WELL-KNOWN LICENSED CHARACTERS WITH WORLDWIDE APPEAL

Games Available For Game Boy® Advance, Game Boy® Color and the PlayStation® Game Console

NEW YORK, NY – November 19, 2001 – NewKidCo (OTC BB: NKCIF; TSE: NKC), the leading publisher of video games for young gamers, announced today five new titles shipping for the holidays, including three games based on E.T™. The Extra-Terrestrial, one of the most beloved and successful films of all time which celebrates its 20 anniversary in March 2002 with a long-awaited re-release. Games include E.T. Interplanetary Adventure for the PlayStation game console, E.T. Escape From Planet Earth for Game Boy Color, and E.T. Digital Companion for Game Boy Color (all priced at $29.99), Tom and Jerry: The Magic Ring for Game Boy Advance (priced at $39.99) and Dragon Tales – Dragon Adventures for Game Boy Color (available for $29.99).

“NewKidCo is pleased to launch these five titles,” said Hank Kaplan, NewKidCo CEO. “The Tom and Jerry and Dragon Tales games will allow children to take part in the lives of their favorite cartoons, while the E.T. games will take kids of all ages on incredible adventures.”

E.T. Interplanetary Mission for the PlayStation game console is an action/adventure odyssey that takes E.T. to numerous alien planets to search for rare and exotic plant specimens with a truly cosmic goal: saving the planets from extinction! Join E.T on his travels to mystifying yet beautiful planets, such as Botanicus (the Green Planet), Astrila (the Ice Planet), Barreine (the Desert Planet), Sclavus (Planet Metropolis) and, yes, even Earth.

In E.T. Escape From Planet Earth for Game Boy Color, players must navigate through five huge environments searching for all the necessary components to help E.T. construct a communicator so he can “phone home.” Along the way, players must help E.T. avoid traps, dangerous animals and government agents.

E.T. Digital Companion for Game Boy Color is a one-of-a-kind “kid-friendly gadget” that combines the features of professional quality PDAs (like a date book, to-do list, and calendar) with five exciting mini-games and a special virtual pet, the Flopgopple, a friend of E.T. from his home planet.

In Tom and Jerry: The Magic Ring for Game Boy Advance, Jerry’s curiosity gets the best of him when a magic ring that Tom was supposed to guard winds up stuck on Jerry’s head. Now, Jerry must find a way to free himself of the ring while fleeing from Tom – who wants to take it off any way he can. This is the fourth game from NewKidCo featuring the cartoon characters created by legendary animators William Hanna and Joseph Barbera. Other titles in the successful line include Tom and Jerry In House Trap for the PlayStation game console, Tom and Jerry In Mouse Attacks for Game Boy Color and Tom and Jerry In Fists of Furry for N64.

Dragon Tales – Dragon Adventures for Game Boy Color lets players explore Dragon Land through five fun-filled adventures with Emmy, Max, Ord and Cassie. Children and their Dragon Tales friends visit 13 colorful and challenging environments, including the colorful Stickleback Mountains, Singing Springs, Crystal Caves and more. This is the third game from NewKidCo based on the top-rated PBS kids television show. Other titles include Dragon Tales – Dragon Wings for Game Boy Color and Dragon Tales – Dragon Seek for the PlayStation game console.

NewKidCo International Inc. (OTC BB: NKCIF, TSE:NKC), headquartered in New York City, New York, publishes children’s video games based on popular licensed characters, for interactive entertainment game systems from Nintendo, Sony and Microsoft. NewKidCo publishes and distributes its products directly in North America, in Europe through distribution partner, Ubi Soft Entertainment SA. and in Japan through Success Corp. For more information please visit www.newkidco.com.

NewKidCo Investor Relations: NewKidCo Press Contacts:
Alissa Pinck Brenda Ciccone
NewKidCo Bender/Helper Impact
Tel: 212-581-1555 X229 Tel: 310-477-4647 X264
Fax: 212-265-1620 Fax: 310-478-7914
Email: alissa@newkidco.com Email: brenda_ciccone@bhimpact.com

Forward-looking statements in this release are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that all forward-looking statements involve risk and uncertainties, including without limitation risks related to the Company’s ability to raise additional financing, risks of intellectual property rights and litigation, risks in technology development and commercialization, risks in product development and market acceptance of and demand for the Company’s products, risks of downturns in economic conditions generally, risks associated with competition and competitive pricing pressures, risks associated with foreign sales, risks associated with the sell-through of products in the sales channels, risks associated with customer concentration and other risks detailed in the Company’s filings with the Securities and Exchange Commission.

NEWKIDCO ANNOUNCES DR. SEUSS VIDEO GAMES PUBLISHING AGREEMENT

Beloved Characters And Stories Scheduled To Debut on Next-Generation Systems In 2002

NEW YORK – February 12, 2002 – NewKidCo International Inc. (OTC BB; NKCIF; TSE; NKC) announced today a worldwide multi-year agreement with Dr. Seuss Enterprises L.P. to publish interactive entertainment software based on the timeless characters and stories of Dr. Seuss, the best-selling author of children’s books in the world. The agreement grants NewKidCo the rights to create interactive adventures for next-generation gaming systems, allowing players to become part of the whimsy and magic of Dr. Seuss’ world. Dr. Seuss classics include Green Eggs and Ham, The Cat And The Hat, One Fish, Two Fish, Red Fish, Blue Fish and How The Grinch Stole Christmas!

“We are thrilled to become part of the Dr. Seuss family,” said Arthur Levine, President and COO of NewKidCo. “The characters and stories featured in Dr. Seuss’ creations are some of the most beloved and recognizable in popular culture, loved by children and adults alike.”

“In teaming with NewKidCo, we knew we shared a common goal: staying true to the characters, appealing to children and presenting a positive message,” said Susan Brandt, VP of Licensing and Marketing at Dr. Seuss Enterprises. “Dr. Seuss has always sparked the imagination of children, and we feel that video games will give them a chance to venture further into this world.”

The first title, scheduled for release in fall of 2002, will be developed for Game Boy® Advance. Subsequent games will be available across all leading platforms, including titles releasing in 2003 and for the duration of the agreement (August 2005). The games, targeted for children ages six and up, will be distributed to all major retail accounts throughout North America. Distribution into Europe, New Zealand, Australia and the Pacific Rim is planned as well.

NewKidCo International Inc. (OTC BB: NKCIF; TSE: NKC) publishes children’s video games based on popular licensed characters and brands, such as E.T. The Extra-Terrestrial™, Tom and Jerry™, Little League Baseball®, Dragon Tales™, Winnie the Pooh and Sesame Street®, for interactive entertainment gaming systems from Nintendo, Sony and Microsoft. The company publishes and distributes its product directly in North America, in Europe through its distribution partner, Ubi Soft Entertainment SA, and in Japan through Success Corp. NewKidCo titles have garnered critical acclaim and distinguished honors, including the PlayStation Choice and Nintendo Power Awards. Most recently, six NewKidCo games received the esteemed “approval” rating from the Parents’ Choice Association.

NewKidCo Press Contact: NewKidCo Investor Relations: Dr. Seuss Enterprises Contact:
Brenda Ciccone Alissa Pinck Susan Brandt
Bender/Helper Impact NewKidCo International Inc. Dr. Seuss Enterprises
Tel: 310/477-4647 ext 264 Tel: 212/581-1555 x229 Tel: 858/459-9744
Fax: 310/478-7914 Fax: 212/265-1620 Fax: 858/459-9747
Email: brenda_ciccone@bhimpact.com Email: alissa@newkidco.com Email: susanb@drseuss.com

Forward-looking statements in this release are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that all forward-looking statements involve risk and uncertainties, including without limitation risks related to the Company’s ability to raise additional financing, risks of intellectual property rights and litigation, risks in technology development and commercialization, risks in product development and market acceptance of and demand for the Company’s products, risks of downturns in economic conditions generally, risks associated with competition and competitive pricing pressures, risks associated with foreign sales, risks associated with the sell-through of products in the sales channels, risks associated with customer concentration and other risks detailed in the Company’s filings with the Securities and Exchange Commission.

NEWKIDCO EARNS PRESTIGIOUS PARENTS’ CHOICE AWARD

Nation’s Oldest Authority on Children’s Media Bestows Silver Honor On Sesame Street Sports and E.T. Interplanetary Mission Wins Approved Award

NEW YORK, NY – April 9, 2002 – Proving once again that NewKidCo (OTC BB: NKCIF; TSE: NKC) is the leading publisher of video games for young gamers, the company announced today that Sesame Street Sports has earned a Silver Honor from the prestigious Parents’ Choice Awards program. In addition, E.T. Interplanetary Mission was granted the Approved Award. The Parents’ Choice Foundation received numerous entries this season; these titles were the only video games selected to receive a Parents’ Choice commendation.

“We’re thrilled that these two titles received the ‘Parents’ Choice Approved Award’ from this notable organization,” stated Henry Kaplan, CEO NewKidCo. “We know that kids love these games and this recognition helps assure parent’s of the quality of the NewKidCo titles.”

Sesame Street Sports for the PlayStation® game console and Game Boyâ Color is an exciting opportunity for younger children to interact with their favorite Sesame Street pals including Elmo, Cookie Monster, Ernie, Grover, Telly and Zoe. Voiced by the original Sesame Street cast, players can choose from six different sporting events including steering Grover on his unicycle, shooting the rapids with Ernie in his bathtub, racing with Zoe on her Big Wheel, slipping and sliding with Telly on his downhill snow saucer, bouncing with Cookie Monster on his giant red ball and guiding Elmo through town on his in-line skates.

E.T. The Extra-Terrestrial: Interplanetary Mission for the PlayStationâ game console is an action/adventure odyssey that takes E.T. to numerous alien planets to search for rare and exotic plant specimens with a truly cosmic goal: saving the planets from extinction! Join E.T. on his travels to mystifying yet beautiful planets, such as Botanicus (the Green Planet), Astrila (the Ice Planet), Barreine (the Desert Planet), Sclavus (Planet Metropolis) and, yes, even Earth.

The Parents’ Choice Awards designation recognizes products that meet and exceed standards set by educators, scientists, performing artists, librarians, parents, and yes, kids. The Parents’ Choice Awards Committees seek out and recommend products that help kids grow – imaginatively, physically, morally and mentally-and that are fun, safe, and socially sound.

About NewKidCo
NewKidCo (TSE:NKC; OTC BB: NKCIF), headquartered in New York City, New York, publishes children’s video games based on popular licensed characters, for interactive entertainment game systems from Sony Computer Entertainment, Nintendo and Microsoft. NewKidCo publishes and distributes their products directly in North America and in Europe through distribution partner, Ubi Soft Entertainment SA. For more information please visit www.newkidco.com.

About Parents’ Choice
Founded in 1978, Parents’ Choice is the nation’s oldest not-for-profit consumer guide to quality children’s media: books, toys, audios, software, television, videos, and magazines. The Foundation’s mission is to impart solid information about the vast array of children’s media products and toys that are on the market; helping parents and caregivers of all achievements and backgrounds make informed decisions about which new products are right for their children.

For additional information about the awards and a description of the significance of each awards level, consult the Parents’ Choice Foundation’s Web site (www.parents-choice.org).

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Forward-looking statements in this release are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that all forward-looking statements involve risk and uncertainties, including without limitation risks of intellectual property rights and litigation, risks in technology development and commercialization, risks in product development and market acceptance of and demand for the Company’s products, risks of downturns in economic conditions generally, risks associated with competition and competitive pricing pressures, risks associated with foreign sales, risks associates with the sell-through of products in the sales channels, risks associated with customer concentration and other risks detailed in the Company’s filings with the Securities and Exchange Commission.

NewKidCo Public Relations: NewKidCo Investor Relations:
Brenda Ciccone Henry Kaplan, CEO
Bender/Helper Impact NewKidCo
Tel: 310/477-4647 x264 Tel: 212/581-1555 x224
Fax: 310/478-7914 Fax: 212/265-1620
Email: brenda_ciccone@bhimpact.com Email: investor@newkidco.com

NewKidCo Lands Publishing Agreement With Nickelodeon To Develop “Dora The Explorer” Video Games

Popular Children’s Television Series Scheduled To Debut on Next-Generation Systems In 2002

NEW YORK – April 11, 2002 – NewKidCo International Inc. (OTC BB; NKCIF; TSE; NKC) announced today a worldwide multi-year agreement with Nickelodeon to publish interactive entertainment videogames based on Dora the Explorer, the highly popular Nick Jr. show about a young Latina heroine who lives inside a computer. The agreement grants NewKidCo the rights to create interactive products for all leading video game systems, allowing players to join Dora and her friends as they set off on exciting adventures, solving fun and challenging puzzles along the way. Since its premiere in 2000, Dora the Explorer has been the highest rated children’s program on all commercial television among young kids.

“We are excited to enter into this alliance with Nickelodeon based on the Dora series. Dora the Explorer represents outstanding children’s programming featuring action, adventure and education, and creates an outstanding opportunity for us to develop great video games for children.” said Arthur Levine, President and COO of NewKidCo.

Based on Nick Jr.’s “Play To Learn” philosophy, Dora the Explorer offers many styles of learning. Dora is proudly bilingual and uses her knowledge of English and Spanish to communicate with her friends, overcome obstacles and reach her goals. The series currently airs 11 times a week, both on Nick Jr. and as part of CBS’ weekend programming.

“We are delighted to work with NewKidCo to bring Dora and her friends to the video game market,” said Stephen M. Youngwood, Vice President, Nickelodeon Media Products Group. “NewKidCo’s extensive experience developing games for young kids and their commitment to creating quality non-violent content made them an obvious choice for this license.”

The first title, scheduled for release in Q3 2002, will be developed for the Game Boyâ Advance system. Gamers, playing as Dora, will go on a Pirate’s treasure hunt that will take them through many exciting environments such as Strawberry Mountain, Prickly Forest and eventually Treasure Island. Subsequent games will be available across all popular platforms, including titles releasing in 2003 and for the duration of the agreement. The games will be distributed to all major retail accounts throughout North America. Distribution into Europe, New Zealand, Australia and the Pacific Rim is planned as well.

NewKidCo International Inc. (OTC BB: NKCIF; TSE: NKC) publishes children’s video games based on popular licensed characters and brands, such as E.T. The Extra-Terrestrialä, Tom and Jerryä, Little League Baseballâ, Dr. Seuss, Dragon Talesä, Winnie the Pooh and Sesame Streetâ, for interactive entertainment gaming systems from Nintendo, Sony Computer Entertainment of America and Microsoft. The company publishes and distributes its product directly in North America, in Europe through its distribution partner, Ubi Soft Entertainment SA, and in Japan through Success Corp. NewKidCo titles have garnered critical acclaim and distinguished honors, including the PlayStation Choice and Nintendo Power Awards. Most recently, six NewKidCo games received the esteemed “approval” rating from the Parents’ Choice Association.

Nick Jr. is a specially designed programming block airing on Nickelodeon weekdays from 9 a.m.-2 p.m. and weekends on CBS. Completely dedicated to preschoolers ages 2-5 and hosted by the lovable animated character Face, Nick Jr.’s Emmy and Parents’ Choice Award-winning programs are curriculum based, fun and commercial free. At Nick Jr., kids play to learn with innovative, original shows created just for them.

Nickelodeon, now in its 23rd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon’s U.S. television network is seen in more than 84 million households and has been the number-one-rated basic-cable network for more than six consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom International Inc.

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Forward-looking statements in this release are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that all forward-looking statements involve risk and uncertainties, including without limitation risks of intellectual property rights and litigation, risks in technology development and commercialization, risks in product development and market acceptance of and demand for the Company’s products, risks of downturns in economic conditions generally, risks associated with competition and competitive pricing pressures, risks associated with foreign sales, risks associates with the sell-through of products in the sales channels, risks associated with customer concentration and other risks detailed in the Company’s filings with the Securities and Exchange Commission.

NewKidCo Public Relations: NewKidCo Investor Relations:
Brenda Ciccone Henry Kaplan, CEO
Bender/Helper Impact NewKidCo
Tel: 310/477-4647 x264 Tel: 212/581-1555 x224
Fax: 310/478-7914 Fax: 212/265-1620
Email: brenda_ciccone@bhimpact.com Email: investor@newkidco.com

Nickelodeon Contact:
Sara Stern Levin
Nickelodeon
Tel: 212/846-8670

NewKidCo Brings Dora the Explorer, Dr. Seuss, Tom and Jerry, E.T. the Extra-Terrestrial, and the Entire Little League Baseball League Out to Play in 2002

Extensive Line-up Launching For Popular Interactive Systems Including PlayStation®2, GameCube® and Game Boy® Advance

New York, NY – June 3, 2002 – Leading children’s video game publisher, NewKidCo International Inc. (OTC BB: NKCIF; TSE: NKC) officially announced its upcoming line-up today. At this year’s Electronic Entertainment Expo, the company unveiled next generation games from their impressive catalog of licensees based on well-known licensed properties including Dora the Explorer, Dr. Seuss, Tom and Jerry, Little League Baseball and E.T. The Extra-Terrestrial. The new games received an enthusiastic response from retailers, media and attendees during E3.

“We are excited to bring this incredible cast of characters to life in new interactive adventures,” said Henry Kaplan, CEO of NewKidCo. “We have fully utilized the capabilities of the leading next generation platforms to develop some of our most entertaining titles to date.”

The following is a partial list of the new video games scheduled for release in 2002:

Tom and Jerry in War of the Whiskers for PlayStation® 2 and GameCube®
Scheduled release date: PS2: June 2002, GCube: October 2002
Rated T for Teen, this is the first PS2 and GameCube “all ages brawler”
E.T. the Extra-Terrestrial: Return To The Green Planet for PlayStation 2
Scheduled release date: October 2002

The storyline for this game was taken from the graphic novel (of the same name) that was to be used as the basis for the sequel that was never made. This, in essence, is the sequel to E.T. The Extra-Terrestrial
E.T. the Extra-Terrestrial: Search for Dragora for GameCube
Scheduled release date: October 2002

It’s a race against time as E.T. collects plants from all over the galaxy, cross-pollinating them in an attempt to grow a new flower (Dragora) that generates live-giving energies
Dora the Explorer: The Hunt for Pirate Pig’s Treasure for Game Boy® Advance
Scheduled release date: October 2002

A strong license for both young boys and girls, this game features all of the “key” Dora characters (i.e.: Dora, Boots, Map, Backpack, Swiper the Fox, Tico, Benny and the Fiesta Trio)
The Super Stoo-Pendous World of Dr. Seuss for Game Boy Advance
Scheduled release date: October 2002

Various levels, rich with Seussian humor and adventure, pit our heroes against such wacky characters as Thing 1 and Thing 2, the Onceler, Sylvester McMonkey McBean and that infamous, trouble-maker, the Cat in the Hat
Little League Baseball 2002 for Game Boy Advance
Scheduled release date: August 2002

Stays true to the official Little League rules and regulations, featuring six inning games, for quick competition. (In T-ball, the games are four innings in length.) In the event of a tie, extra inning games are allowed
E.T. the Extra-Terrestrial: Venrom’s Assault for Game Boy Advance
Scheduled release date: October 2002

Many new powers are demonstrated by E.T. such as levitation, a telekinetic hold, telepathic persuasion, the heart stun beam and the ability to teleport enemies to different locations
Tom & Jerry in Infurnal Escape for Game Boy Advance
Scheduled release date: November 2002

Highly detailed backgrounds rendered directly from the “classic” era toons within 15 levels featuring Tom in his first starring role against overpowering foes
Muppet Pinball Mayhem for Game Boy Advance
Scheduled release date: June 2002

Realistic pinball simulation that lets kids play as one of multiple Muppet characters, including Miss Piggy, Kermit, Gonzo and Animal, each with unique play characteristics
The company has additional games in development for 2002 including Dora the Explorer for PlayStation One scheduled for Q4. The company is currently in negotiations for additional sports titles to complement its kids sports line.

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PlayStation is a registered trademark of Sony Computer Entertainment America Inc. Game Boy and Game Boy Color are trademarks of Nintendo of America Inc. (c) 1989, 1998 Nintendo of America Inc. Game Boy Advance is the trademark of Nintendo. (c) 2001 Nintendo. All other trademarks are property of their respective owners.

Forward-looking statements in this release are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that all forward-looking statements involve risk and uncertainties, including without limitation risks related to the Company’s ability to raise additional financing, risks of intellectual property rights and litigation, risks in technology development and commercialization, risks in product development and market acceptance of and demand for the Company’s products, risks of downturns in economic conditions generally, risks associated with competition and competitive pricing pressures, risks associated with foreign sales, risks associated with the sell-through of products in the sales channels, risks associated with customer concentration and other risks detailed in the Company’s filings with the Securities and Exchange Commission

About NewKidCo International:
NewKidCo International Inc. (TSE:NKC ; OTC BB:NKCIF), headquartered in New York City, New York, publishes children’s video games based on popular licensed characters, for interactive entertainment game systems from Sony Computer Entertainment, Nintendo and Microsoft. NewKidCo publishes and distributes their products directly in North America and in Europe through distribution partner, Ubi Soft Entertainment SA. For more information please visit www.newkidco.com

NewKidCo Public Relations: NewKidCo Investor Relations:
Brenda Ciccone Al Turano
Bender/Helper Impact TKO International
Tel: 310/477-4647 x264 Tel: 866/934-6633
Fax: 310/478-7914 Fax: 303/850-7912
Email: brenda_ciccone@bhimpact.com Email: tkoint@webaccess.net

NEWKIDCO ANNOUNCES EXCLUSIVE NORTH AND LATIN AMERICAN DISTRIBUTION AGREEMENT WITH JACK OF ALL GAMES

Catch The Game In Stores In Early September

Practice Starts In August With Game Demos At The Little League World Series

New York, NY (November 6, 2002) – NewKidCo International Inc. (OTC BB: NKCIF; TSE: NKC) announced today a distribution agreement with Jack of All Games, Inc. a wholly-owned subsidiary of Take- Two Interactive Software, Inc. for the territories of North and Latin America. Under this agreement all of NewKidCo’s video game product line will be distributed exclusively by Jack of All Games.

“We are excited about the excellent opportunity this provides us. Entering into this agreement Jack of All Games provides NewKidCo an opportunity to achieve a greater share of the market in children’s video games. This should improve our ability to distribute more effectively into the retail channels,” says Arthur Levine, President of NewKidCo. “We also believe that this arrangement further enhances our value as a partner to licensors of highly recognizable children’s properties.”

As the first step in this agreement, NewKidCo today announced that its first PlayStation® 2 product, Tom & Jerry War of the Whiskers, would be shipping to retailers by approximately November 15th. This release will be followed closely by Dora the Explorer Pirates Pig Treasure, for Game Boyâ Advance and
Tom and Jerry’s Infurnal Escape, for Game Boy Advance.

“We will see major benefits from this arrangement as our company moves into 2003 and establishes a broader product line and more consistent flow of titles into the marketplace,” added Levine.
About NewKidCo International Inc.
NewKidCo International Inc. (OTC BB: NKCIF; TSE: NKC) publishes children’s video games based on popular licensed characters and brands, such as E.T. The Extra-Terrestrialä, Tom and Jerryä, Little League Baseballâ, Dr. Seuss, Dragon Talesä, Winnie the Pooh and
Sesame Streetâ, for interactive entertainment gaming systems from Nintendo, Sony Computer Entertainment of America and Microsoft. The company publishes and distributes its product directly in North America, in Europe through its distribution partner, Ubi Soft Entertainment SA, and in Japan through Success Corp. NewKidCo titles have garnered critical acclaim and distinguished honors, including the PlayStation Choice and Nintendo Power Awards. Most recently, six NewKidCo games received the esteemed “approval” rating from the Parents’ Choice Association.

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Forward-looking statements in this release are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that all forward-looking statements involve risk and uncertainties, including without limitation risks related to the Company’s ability to raise additional financing, risks of intellectual property rights and litigation, risks in technology development and commercialization, risks in product development and market acceptance of and demand for the Company’s products, risks of downturns in economic conditions generally, risks associated with competition and competitive pricing pressures, risks associated with foreign sales, risks associated with the sell-through of products in the sales channels, risks associated with customer concentration and other risks detailed in the Company’s filings with the Securities and Exchange Commission

NewKidCo Public Relations: NewKidCo Investor Relations:
Brenda Ciccone Arthur Levine / Barry Fried
Bender/Helper Impact NewKidCo International, Inc.
Tel: 310-477-4647 x264 Tel: 212/581-1555
Fax: 310/478-7914 Fax: 212/265-1620
Email: brenda_ciccone@bhimpact.com Email: arthur@newkidco.com

NewKidCo Announces 2003 Product and Organizational Plans

New York, N.Y. May 7, 2003 — NewKidCo, International (OTC BB: NKCIF; TSE:NKC) a developer and publisher of interactive entertainment software today provided an update of the company’s product release plans for the remainder of 2003.

NewKidCo has ten new titles slated for release during calendar year, 2003 which will be displayed at the E3 Expo in Los Angeles from May 14-16 by it’s distribution partner, Take Two Interactive / Jack Of all Games (South Hall Booth #724). These titles and their expected release dates are listed below:

Dora the Explorer™; Super Spies for Game Boy Advance (Q2) and PlayStation One (Q4)

The Super Stoo Pendus World of Dr. Seuss for GameBoy Advance (Q2) and PlayStation One (Q4)

Dr. Seuss: the Suesssational Journey for Game Boy Advance (Q4)

Little League Baseball® World Series for Game Boy Advance (Q3)

Tom & Jerry™ Infurnal Escape for Game Boy Advance (shipped Q1)

Tom& Jerry™ War of the Whiskers for Game Cube and XBox (Q4)

Sesame Street® 2Pak –Elmo’s Letter Adventure and Elmo’s Number Journey for PlayStation One (Q3)

The company has also been working on restructuring it’s balance sheet and is reviewing a range of strategic alternatives and financing opportunities. The company will have no further obligation to publicly comment on this subject unless there is a proposed transaction that is recommended by the Board. There can be no assurance that there will be any such transaction, or, that if one is recommended, it will be completed.

As part of it’s ongoing restructuring, senior management has agreed to reduce
their 2002 and 2003 cash compensation in exchange for increased equity participation..

In addition Barry Fried, Chief Financial Officer and Eric Feiner, Vice President of Sales have recently resigned their positions to pursue other opportunities. Arthur Levine and Henry Kaplan will manage their responsibilities. Overhead and operating expenses have been reduced substantially. Licensing and development agreements have also been restructured so that advances and payments are more directly related to revenues received.

The audit of 2002 financial results is being completed and will be reported at a future date.

“Our cost cutting and restructuring measures have substantially lowered our break even,” said Henry A. Kaplan, Chief Executive Officer of NewKidCo, International. “The current competitive video game market conditions demand that smaller companies must focus on a specific segment of the market. Fortunately for NewKidCo, the young children’s video game market is forecasted to grow as the different platforms installed bases grow and mature. With our ten new releases and catalogue titles being shipped throughout the year and our distribution agreement with Take Two Interactive and Jack of All Games in place NewKidCo has taken steps to improve its position in a challenging business environment.”

About NewKidCo International Inc.
NewKidCo International Inc. (OTC BB: NKCIF; TSE: NKC) publishes children’s video games based on popular licensed characters and brands, such as Dora the Explorer™, Tom and Jerry™, Little League Baseball®, Dr. Seuss, Dragon Tales™ and Sesame Street®, for interactive entertainment gaming systems from Nintendo, Sony Computer Entertainment of America and Microsoft. The company publishes and distributes its product directly in North America, in Europe through its distribution partner, Ubi Soft Entertainment SA, and in Japan through Success Corp. NewKidCo titles have garnered critical acclaim and distinguished honors, including the PlayStation Choice and Nintendo Power Awards. Most recently, six NewKidCo games received the esteemed “approval” rating from the Parents’ Choice Association.

NewKidCo Contacts:
Henry Kaplan, CEO
Tel: 212/581-1555 x224
Fax: 212/265-1620

Arthur Levine, President, COO
Tel: 212/581-1555 x235
Fax: 212/265-1620

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Forward-looking statements in this release are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that all forward-looking statements involve risk and uncertainties, including without limitation risks related to the Company’s ability to raise additional financing, risks of intellectual property rights and litigation, risks in technology development and commercialization, risks in product development and market acceptance of and demand for the Company’s products, risks of downturns in economic conditions generally, risks associated with competition and competitive pricing pressures, risks associated with foreign sales, risks associated with the sell-through of products in the sales channels, risks associated with customer concentration and other risks detailed in the Company’s filings with the Securities and Exchange Commission

NewKidCo Public Relations: NewKidCo Investor Relations:
Brenda Ciccone Arthur Levine
Bender/Helper Impact NewKidCo International, Inc.
Tel: 310-477-4647 x264 Tel: 212/581-1555
Fax: 310/478-7914 Fax: 212/265-1620
Email: brenda_ciccone@bhimpact.com Email: arthur@newkidco.com

NewKidCo Announces Operational Updates

New York, NY (October 30, 2003) – NewKidCo International, Inc. (TSX: NKC; OTC: NKCIF.PK) earlier this year released Tom & Jerry® Infurnal Escape for Game Boy&tm; Advance, which follows a series of successful Tom & Jerry® video game releases.

NewKidCo also has completed development of, and continues to develop, additional new titles. The company plans to release eight new titles between November 2003 and March 2004, through its exclusive distribution partner and co-publisher, Jack Of All Games, including:

Dora the Explorer® Barnyard Buddies for PlayStation® One
Dora the Explorer® Super Spies for GameBoy® Advance
Dr. Seuss®: The Cat in the Hat for PlayStation One
Dr. Seuss®: The Cat in the Hat for GameBoy Advance
Dr. Seuss®: Green Eggs and Ham for GameBoy Advance
Tom & Jerry® in The War of The Whiskers for Xbox®
Tom & Jerry® in The War of The Whiskers for NINTENDO GAMECUBETM
Sesame Street® Twin Pak for PlayStation One

Financial Updates
NewKidCo is currently working to complete the audit of the company’s financial statements for the year ended December 31, 2002. The company expects the audit to be completed as soon as practical and intends to file the related documents with the securities commissions in Canada and the US. Shortly following that, the company plans to publish and file quarterly results for the first three quarters of 2003. No assurance can be made that these filings will be made in a timely manner.

NewKidCo has also been working on restructuring its financial obligations and is considering a range of strategic alliances and alternatives and financing opportunities. However, no assurance can be made that a suitable financing opportunity will be found.

Equity Trading Status Update
NewKidCo recently received notice that the Toronto Stock Exchange (“TSX”) suspended trading of the company’s common shares, effective at the close of market on Friday, November 7, 2003. As indicated in a press release dated June 12, 2003, the company’s shares have not traded on the TSX since June 11, 2003 due to a cease trade order issued by the Ontario Securities Commission. (In addition, cease trade orders have been issued by the Quebec Securities Commission, the Manitoba Securities Commission, the Alberta Securities Commission and the British Columbia Securities Commission.) Based on the requirements that the TSX sets for trading, the company does not currently plan to pursue trading status on the TSX.

The company’s common stock continues to trade in the US on the OTC pink sheets under the symbol NKCIF.PK; however, based on the cease trade orders in effect by the various Canadian Securities Commissions, as well as the trading suspension on the TSX, current and potential investors in the company’s common stock should consult legal counsel before attempting to make any trades.

Management Update
On October 15, 2003, Paul Samulski, the company’s Executive Vice President and Chief Creative Officer, resigned from his position with the company. Mr. Samulski’s responsibilities have been assigned to other NewKidCo employees and consultants.

About NewKidCo:
NewKidCo International Inc. (TSX: NKC; OTC: NKCIF.PK) publishes children’s video games based on popular licensed characters and brands for interactive entertainment gaming systems from Nintendo, Sony Computer Entertainment of America and Microsoft. The company publishes and distributes its products through Jack of All Games in the Americas, UbiSoft Entertainment SA in Europe, and Success Corp. in Japan.

NewKidCo Contacts:
Henry Kaplan, CEO
Tel: 212/581-1555 x224
Fax: 212/265-1620

Arthur Levine, President
Tel: 212/581-1555 x235
Fax: 212/265-1620

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Forward-looking statements in this release are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that all forward-looking statements involve risk and uncertainties, including without limitation risks related to the Company’s ability to raise additional financing, risks of intellectual property rights and litigation, risks in technology development and commercialization, risks in product development and market acceptance of and demand for the Company’s products, risks of downturns in economic conditions generally, risks associated with competition and competitive pricing pressures, risks associated with foreign sales, risks associated with the sell-through of products in the sales channels, risks associated with customer concentration and other risks detailed in the Company’s filings with the Securities and Exchange Commission

NewKidCo Investor Relations:
Arthur Levine
NewKidCo International, Inc.
Tel: 212/581-1555
Fax: 212/265-1620
Email: arthur@newkidco.com